Are You At Risk Of Having Your Web Site hit With A Duplicate Content Penalty
August 6, 2009 by Ron Cripps
Some webmasters try to utilize written material from free content directories to get people to their site and make some money. This is mostly essential for those who have just started working as an affiliate for various businesses and do not yet have any funding or a complete understanding of how things work, yet need to built small niche websites for visitors to their site so that they can begin making revenue. To understand this more you should really understand what you need to evolve as an affiliate.
Although it is understandable that this may be the only option somebody has, it is not the most ideal way to build a reputable website. There are a number of reasons as to why free content can be damaging to your business.
Problem #1 – Search Engines And Duplicate Content Filters
Search engines are not devotees of identical content, this can affect your ranking and make it more difficult for you to get ranked. When more then one place uses the corresponding written material it causes these websites to obtain a poor ranking.
The key to getting visitors is to be placed high enough on the search page that people are going to see you. To get traffic you need to discover SEO rules and stick with them to heighten your ranking.
Problem #2 – Getting Visitors To Click On Your Buy Button Or Affiliate Links
Improving your ranking and getting traffic is not an easy job, though it is only half the battle you have to get your visitors to click on your links to buy your products. Your visitors are not dumb, if they get to your site and read subject matter they have seen in other locations they are going to be less inclined to use your links. There are two reasons for this: they want to be able to trust the person they are dealing with and they want to believe that person is an expert.
When you are employing the same content that other individuals are utilizing it takes away from your credibility. When people don’t trust you, they do not want to click on the links and obtain what you are selling.
Problem #3 – The Resource Box At The End Of The Article Tells Your Visitors That You Are Not The Expert
When you utilize free content you have to keep the author’s byline in it or you will get in trouble. This presents an issue because most author signature files include links. That implies when the reader completes reading the content there is a sound possibility that they are going to click on the link of the source. Many authors use their free content as a technique to get traffic to their Internet site, which is why their byline includes a link. Utilizing this type of written content may mean shooting yourself in the foot and losing possible lucrative website visitors.
As soon as you put these three problems together, you are looking at a difficult decline in revenue simply because you employed free Internet site content from article directories. Though for a number non-paying content may be the only alternative, if you have the money it is wise to invest what you have in unique content. If you really do not have the funds, you may want to think about trying your own hand at writing written content and then hire a specialist once you establish a profit.
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