How to Choose The Best Email Marketing Tools
October 29, 2008 by Dean
Deciding to have a business in email marketing is a risky choice. The success rate may be slim and there are also many unpredictable events (bankruptcy) that can happen. This is the reason why you need to research the details beforehand and understand what email marketing tools you need to have.
Perhaps, you are now asking yourself these questions: What do you mean by email marketing tools? Does this term related to campaign softwares and services? How will I choose the best email marketing softwares?
First things first, when you say email marketing tools, you’re basically referring to softwares that manage and control the volume of your bulk mailing list. The service tools may be of free of charge but most of the time, you need to pay for these email services to get the top-quality benefits.
Don’t worry.
There are various email marketing companies such as Aweber which guarantee you the best email marketing softwares you can use to proliferate your campaign.
The Three Must-Have Tools
My uncle, who’s working as a php programmer, once told me that there are only three must-have tools as you begin your email marketing business. These tools are Open Rate Measurement, Tracking Capability and Anti-Spam Filters.
The role of open rate measurement softwares tracks the number of your loyal subscribers and will tell you whether your email subject line needs editing to avoid from being spammed. Quite similar to Tracking Capability Software. This type of software acts as one of the best bulk email software because of its ability to monitors the number of your subscribers and will assist you in determining who can be converted as your future loyal prospects.
Most importantly, the anti-spam filter. Spams are everywhere and you should learn how to block them by using the top-recommended anti-spam software. Spam is defined as a commercial type of involuntary advertising. These stuffs exist all the time and most of time, they are simply waiting for you to come on their site. The only goal of these spammers is to trick you until your computer will be infected by a virus.
The capacity of email deliverability should also be your priority. There are numerous sites that offer you the help in monitoring your deliverability scores in every ISP and one expert recommends ReturnPath.net, PiperSoftware.com, Deliverability.com and DeliveryMonitor.com.
For spam filter services, try ezinecheck.com and OpenRBL.org for your spam database lookup. Telling your subscribers to to include you on their whitelist is a good point. If the prospect will put you on their whitelist, your messages will not be blocked by spam filters.
Reality is, you don’t want to waste your time sending promotional campaigns, sales letter and newsletters and all these stuffs will simply go into your subscriber’s spam box.
Autoresponder: A Must-have Tool for Everyone
Another indispensable tool for your email campaign is autoresponder. An autoresponder is defined as a computer software that automatically sends out your marketing campaigns such as newsletter, press release, event invitation etc. to thousand of subscribers in your opt-in lists.
If you want, you can also add a number of advance options like advanced search options, export mailing list capability and mailing time reports in your autoresponder by informing your service provider. Yet, each upgrade will cost you a penny and it’s still better to decide whether you really need these advance features or you can still survive without it.
If you have read my previous posts, I’ve posted the eight powerful tips of Paddu Govindaraj in choosing the right email marketing tools for your business. Paddu is a lead management blogger who specializes in effective email marketing, auto-responder and other marketing software tools and his goal is to help small online businesses boosts their number of sales.
For the benefit of all the readers of this article, I will repost Paddu’s eight powerful tips:
1.List Size and Email Volume
(how many emails you want sent per month? Will they allow you room for your opt email list to grow?)
2.Email Personalization
(is it possible for personalized messages to be sent to your prospects?)
3.In-built Autoresponder System
(do they provide “drip email messaging feature” without any additional cost?)
4.List Segmentation
(does the service include good list segmentation filters?)
5.Customer Service and Technical Support
(do they offer 24/7 support and email ticket system?)
6.Test with Free Trial (do they offer free-trial services? If yes, for how long?)
7.Contracts, Commitments
(how will you pay them? Every month? Every six month? Do they have contractual?)
8.Cost of the Service
(are the services cheap? Expensive? Are there any special discounts? Freebies?)
Similar posts
Comments
Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!
Your Website
