How To Get Your Emails Open
December 8, 2009 by Brian Tubbs
Regardless of how much high tech there is in the world, in regards to communication, there are still the same old problems. When taking on an email marketing campaign you still have the same issues as you did when using postal mail — and that is getting people to open the mail they receive.
Many email recipients delete messages without ever opening them. How do you avoid ending up in the electronic equivalent of “File Thirteen”? The answer is: by using a good subject line.
When reading a subject line in an email, the recipient gets an idea of what the message is about before opening it. It is like a guard, letting the receiver know whether the email should be opened. Here are three methods for writing an effective subject line.
1. Offer Some Useful Information
Don’t leave the subject line empty, you need to put something there. People don’t open messages when they don’t know what they’re about. For one reason, they don’t have time to be bothered. With all the threats of viruses in emails, people won’t risk it.
Almost as useless as leaving the subject line blank is typing the word “Hi” or “Greetings.” Feel free to use subject lines like that for your friend and family. However when you are trying to sell something using email marketing, that just isn’t going to cut it.
2. Be As Specific As Possible
People receive lots of email. In order to make your email stick out in the crowd, you need to make sure your subject line is very specific and honest about what you are promoting. The more specific you are in the subject line about your offer, the better the chances are that your email will get opened.
For example, Instead of using a line like “traffic” use “Guaranteed Website Traffic.”
3. Use your Imagination
Being creative is the best way to get people to open your emails so, Be creative.
4. Use a spell checker on your subject lines to make sure the spelling is correct. If people think you can’t spell, they are not going to open your email or buy anything from you
If you follow these tips, more of your emails will get opened. Now the choice is yours, you can take your email marketing to the next level, or just sit there and keep doing what your doing.
Brian Tubbs has been using MyHugeList’s email marketing lists sense it began, it is the best email marketing program for building your own list.
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