Making Effective Use of Permission Based Email Marketing
February 1, 2010 by Josh Wygant
Have you wondered how you can make your permission based email marketing more effective and increase customer interest? The first thing to do is to look for things that are wrong in your marketing campaign. Just because email gives you the ability to easily send catalogs and product lists, that’s not enough to keep people interested. It’s one thing to get people interested enough to sign into your mailing list, but then you need to keep them from deciding that your endless repetitive mailings are just more unwanted spam. Instead of being content with merely directing your customers to certain products, get them engaged in your marketing campaign – after all, emails can run both ways, and additional input can help you enhance your offerings.
Emails can be used to get feedback and testimonials from your customers if used effectively. This way, your customers will be more involved in your business, and you can find out what they thought of your service, which you can use to make things better. If you can get this right, you’ll be able to let your email subscribers review the products they’ve gotten from you, giving you the opportunity to do better. All you have to do is send them polls and surveys, or ask for reviews.
The point to remember here is to stop telling your subscribers what to do, and instead ask them what they would like you to do. The bottom line in permission based email marketing is continued reader interest. Opening up lines of communication between you and those receiving your emails will also give your company credibility. Then they will not feel that your only interest is in getting their money with your streams of emails, but that you appreciate their business and value their input.
Having achieved that goal, the remainder is extremely easy. You will be amazed at the increase in your success rankings if you will follow these basic strategies. In reality, permission based email marketing undertakings which conduct scheduled surveys, have meaningful polls, offer contests, request comments and publish the most positive reader reviews, will most frequently be able to entice more customers by way of referrals, forwarded email and person to person recommendations.
A company that communicates with its clientele and listens to them will build a loyal customer base that regularly buys their products, instead of just a random list of disinterested people who eventually opt out of their stream of lifeless emails.
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