Have You Tried Marketing Online?
November 25, 2008 by Dean
Since the inception of Internet, smart entrepreneurs worldwide are thinking of various ways on how they can use the power of marketing online.
My wife and I were financially broke for almost two years but when our friend, who works as a marketing consultant in an outsourcing establishment, decided to teach us the step-by-step procedures to successful Internet Marketing, a big miracle occurred to us.
My friend once told us that that most important marketing strategy in Internet marketing is your niche. Niche marketing is defined as the field of expertise you want to promote online. If your niche is something you are not familiar of, having a business online will not be your cup of coffee.
For instance, if you decided that your niche will focus on “Direct Marketing Through SEO” then you have no enough knowledge on what is SEO, how can you write any articles or create videos about market SEO? Yes, you can anytime consult an expert to solve your problem but the question here is, is this the field you really want to pursue?
Article Marketing
At first, my wife suggests to me that she wants to focus our niche on weight loss. That was a good idea, I thought. I have plenty of online friends in MySpace and Facebook who regularly ask me for advises on how to lose weight. When they ask me, I only say search for weight loss articles online.
For this, my wife started to research for any free tutorial courses about weight loss and I, who love writing since five years old, decided to write a 1000-word “How-To” article I can post to our blog. Writing articles has never been easy. To those people who say writing eight articles each day can be possible, it’s completely a joke. It’s possible in some ways but let’s see, if the above-average substance and quality is there.
Although I have a passion for writing, I still have problems on how I am going to integrate the ideas I have in my mind. But no matter what my writing problems are, are you aware that article marketing is still the best optimization technique anyone can use to earn money online?
That’s right, folks, articles play a significant role in viral marketing. With the birth of Web 2.0 sites these days, you can easily spread your marketing campaign into the public eye.
Like what I did, I only write a 1000-word article about weight loss but you know what, I can spin this article into five different versions. If I can have five subheadings, that means I can extract each subheadings and create a new article.
For example, if the title of my article is “Effective Weight Loss Programs for your Everyday Life,” my subheadings can be “Atkin’s diet,” “Hypnosis as Weight Loss” etc. and each of this subheading can be expounded into a unique article.
Now, here’s nicer news for all of you: when you have at least twenty unique articles, you can now compile these articles in one e-book and make this e-book as your freebie in exchange for a sign-up to your opt-in list.
Brand Marketing
E-book is a great product you can sell online. For now, my goal is to have an e-book I can give to my loyal readers and if I have no e-book to create and sell, there are plenty of affiliate program directories online. In ClickBank, there’s a massive collection of e-books you can rebrand and resell it with your name on it. This marketing technique is known as PLR or Public Label Right.
With your brand product at hand, one selling technique you can use is market segmentation. You are using this technique when you’re focusing on the subset of prospects that you think will buy your product.
Having Connections
If my niche is about weight loss, it’s also a good decision to affiliate with advertising companies who are also into weight loss.
In this case, these companies can also promote their campaign into your blog and imagine if there are at least five famous companies posting an advertisement in your blog?
As a marketer, you should never underestimate the value of having marketing relationship with other people who’s more successful than you are.
Who knows, these other marketers are going to teach you the techniques in brand positioning and help skyrocket your sales.
Final Say
Marketing online can really be fun if you have a niche you can tell the world. This life can be more exciting when you love what you are doing, right?
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