Interactive Tutorial Videos: The Secret Weapon to Internet Marketing Success!

November 6, 2008 by Dean

Think of a great interactive TV program.

Have you watched BLUE’S CLUES?

Why do you think this children program is very popular to children, even to some grown-ups?

Mainly because of interaction. The main character in the show ask you to do something and the audience needs to follow it. Whether you like it or not, this is probably the reason why most youngsters these days have above-average social communication skills.

Like in Internet Marketing, a video articulates thousand words than an article. This is the effective and quickest mode of communication that connects people who don’t want to read articles or blogs.

The Relationship Between Experiential Marketing and Interactive Tutorial Videos

First off, let me define what is experiential marketing.

According to Tricia Ryan, experiential marketing is defined as “the next marketing methodology that can bridge the disconnection between the consumers’ increasing demand to engage marketers and brands on their own terms.”

As an online marketer, you need to learn how to interactively communicate with your consumers through the use of tutorial and interactive marketing videos.

You can also communicate with your consumers through writing but this techniques can only slower the goals of your marketing campaign.

In fact, you are giving your prospects an air of comfort when you are going to use videos as your mode of direct response marketing method.

Posting your tutorial videos in various video streaming sites can be also a good experiential type of viral campaign. Believe me, several people wants to learn how to earn money online through watching videos in YouTube than reading informative 500-words article in EzineArticles.com.

A video can be a great marketing communication and if you want to earn additional income in it, you can affiliate with marketing agencies online and post their banner ads in your sidebars.

Blog Marketing and Tutorial Videos

If you are an addict of something like gardening, how to build a dog’s house, etc., why not start running a blog and regularly update your entries with amazing interactive and tutorial videos?

Tell your readers what you know instead of giving them the capsule of information that they already know. If you think you are not articulate and you are shy in facing your camera, you can ask someone to do that task for you. When everything is done, post your video in your blog. This is an inexpensive marketing campaign that can produce massive traffic generation and high page rank.

Here, the secret ingredient is consistency. You need to be consistent in updating your blog and you also need to understand what your loyal subscribers have to say about your video.

As a second step of your marketing campaign, you can start rebranding an ebook and email it to your readers for free. If you receive nice feedback from them, this is probably the time to sell them another affiliate products you have gathered from ClickBank.

Another great technique to make sales through videos, you can convert videos as podcast. Podcasting is defined as an audio file recorded through your desktop and you can anytime upload it over the Internet and let everyone listen to what will you say.

After converting your video into a podcast, sell them in an affordable rate.

A Must-Have Free Software

Some authors claim that using a screen capture software is the quickest way to create interactive tutorial videos. You can download various free screen capture softwares over the net and I recommend Camstudio. Camstudio or Camtasia Studio might be the best choice when you are Windows or iShowU user.

Camtasia Studio is one of the most important free softwares every internet marketer should have. There are six amazing tools in one Camtasia package namely Camtasia Recorder, Camtasia Producer, Camtasia Effects, Camtasia MenuMaker and Camtasia Player.

Conclusion

See the magic behind interactive tutorial videos?

No wonder, this is the cheapest way to skyrocket your internet business campaign. All you need to have is your HD Cam, your desktop and a fast internet connection.

Truth is, spreading your insights through tutorial videos can’t not only gain the customers’ sense of trust but you can also assure of a smooth relationship as your journey continues.

Interactive Tutorial Videos: The Secret Weapon to Internet Marketing Success!