Internet Marketing Videos: How Useful and Effective Are They?

November 10, 2008 by Dean

When I say “Internet Marketing Videos,” what comes first into your mind?

Probably YouTube? Oh yeah!

YouTube is without a doubt the most popular video streaming site in the world. Like the two search engine giants (Google and Yahoo!), YouTube has a page rank of nine and for this reason, I see no reasons why you can’t promote your marketing campaign using this site.

These days, video marketing is probably the most effective way of search engine optimization next to article marketing. In writing articles, you need to think of ideas, correct grammars and usage, proper tone of writing and more. While in making videos, you only need to have a camera, talk what what you need to say in front of the camera and when everything is fine, you can immediately upload it on YouTube and wait for the traffic to grow.

Maybe, the real question to this is not only limited to “how you are going to use these videos to promote your campaign” but it’s also important to understand what various marketing strategies you can use to maximize the usefulness of your marketing videos.

Strategy Number 1: Mobile Marketing

As early as now, start collecting contacts or prospects that you think can be your reliable customers in the future. Take a look at your mobile phone phonebook and maybe, you can find one important contact and whoever that person is, he or she might help you find other contacts as well.

These days, Twitter.com is a nice microblogging site that allows you to connect with people at anytime. Here, you can invite people, compose a juicy message with links to it of not more than 140 characters and once you tweet this message, the message sends out to all your friends and potential prospects.

What’s really good with Twitter, if you have a high-end phone with web browser, you can set up Twitter in your phone and you can tweet your friends or business contacts whenever you go. No need for you to go in front of your desktop or bring your laptop with you.

Setting up a Twitter account into your mobile phone is easy. Start by logging in into your account then when you are on your page, you need to click on the “Settings” then “Devices.” On that page, you need to add your mobile number in the space provided and for the meantime, wait for the verification code to pop up in your screen. When you see the verification code, you need to text it to the desired number assigned to every country.

Same with Plurk.com, the concept is same as Twitter, the only difference is, you are trusting an elephant friend than a bird.

Twitter or Plurk, what site you will be using- the most important here is you search for good prospects and when you find them, you regularly send them the juiciest “what’s-going-on” updates. Send them the URL linking them to your tutorial videos.

Strategy Number 2: E-Commerce

Use the amazing powers of e-Commerce to skyrocket the the promotional campaign of your video marketing. If you have an account on eBay or Amazon, posting your marketing tutorial videos along with your product review will be a great idea.

Just make sure you keep your videos as short as possible. If possible, limit the tutorial for three to five minutes. Make the point of holding your reader’s attention while watching the tutorial. A good tutorial video doesn’t only inform but also entertains.

Strategy Number 3: Business to Business Marketing

If you think you have the best and unique product to sell, why not create a video about it and market your video in various advertising companies online?

“It is necessary for the partners to be able to share information extensively in a secure atmosphere to ensure both can work together to achieve the target goals.”

This is one of the suggested tips made by Alexander Gordon, an expert author in EzineArticles, in his article “Tips for successful B2B (business to business marketing) Collaboration.”

Sharing information using the procedures of video marketing is easier and quicker compared to distribution of written documents to each members of the circle.

Business people can directly get the gist of your promotion if you will present a video for them to watch. No need of reading with their eyeglasses on. Just be sure you include a short description of what your video is all about.

Strategy Number 4: Consistency

If you are regularly doing these four marketing strategies I’ve listed above, there’s no point why you can make sales every now and then.

Selling is simply a technique and using the Internet-Making-Video-type of technique is absolutely a great idea you should be doing at all times.

So, I encourage you to find the best video software you will use for your campaign and start spreading the word through YouTube, blogging, microblogging, podcasting and social networking.