Tips and Techniques to Successful Online Marketing Services

November 25, 2008 by Dean

Believe it or not, preserving your customer’s satisfaction should be your number one priority if you’re into online marketing services.

When my uncle once asks me what my business campaign I want to promote online, I answered a plain simple reply, “I don’t know.”

Seriously, I can’t gather my thoughts that time. Various marketing ideas are coming inside my mind. Couple of years ago, I was working as a content writer in an outsourcing establishment and I have some solid background about search engine optimization and how one can integrate the SEO techniques to his business marketing and advertising goals.

“Analyze the flow of your marketing campaign.” My uncle suggested.

With that suggestion in mind, a dime of hope flooded inside me. Why didn’t I think of allying with the online marketing experts out there? The Internet has it all nowadays. I am aware that various types of spams are around but if you are careful in choosing the right person who you think can help you in making money, why not try your luck?

Hiring An Expert

After three days of scanning multiple websites, I found a four-week Internet Marketing Training Program that cost $75. Once you registered in his opt-in list, the expert will automatically send you a welcome email with three free ebooks which are all about the fundamentals of SEO.

The next day, the expert emailed me his Skype address so that I can attend his 2-hour live seminar every Fridays and Saturdays at 8PM. During the seminar, there are over thirty participants including myself and we talked about the relationship of optimization to customer lifetime value.

The live seminar was great. The expert didn’t play a know-it-all army in commander. The method of discussion he used was well-planned and absolutely entertaining. First, he explained to us the various techniques widely used in viral marketing through the use of storytelling. Then he slowly linked his discussion to why SEO is one of the best methods to good customer relationship.

He was right. As a marketer, you must understand the way your customers think and feel about your campaign. No matter how great you think your product is but you lack of social promotional skills, your effort is worthless.

Having a database marketing software is one of the most important techniques the experts has taught us. Database Marketing is defined as an approach to collecting and analyzing consumer’s data. For this, measuring customer satisfaction will be easier when using this software. This software has also customer analytics tool which helps you analyze the traffic of your sales.

Now, if you are going to use the power of SEO services in your marketing campaign, there’s a bigger chance of gathering various customer feedback and let them answer a customer satisfaction survey for you to know the weaknesses of your campaign.

You see, optimization is now a global marketing strategy and once your niche is spread online, a lot of people will be interested to read what you say.

The Second Meeting

The next session was about the importance of brand marketing. Putting a distinct trademark to your product you are selling is also an important aspect of advertising.

The expert has also advised us that if you have no solid background on how you are going to advertise the product you want to sell, better undergo an online marketing course about brand positioning. This course should teach you the right timing to when you sell the products.

The concept behind brand positioning is easy to understand. According to Jed C. Jones, Ph. D., brand positioning “simply refers to how your product or service is viewed in the minds of prospects and customers relative to other products or services available in your niche.”

Brand positioning has two connotations:

A) Vertical Connotation- “the term refers to the order in which your product ranks relative to the products of your competitors in the minds of your customers in your industry niche.”

For example, when I say article marketing, the first product that comes into your mind is automation software for quick article spinning and article submission to several bookmarking sites and article directories.

B) Horizontal Connotation- “the term refers to the qualities and attributes your product represents in the mind of your customers, again relative to your competitors.”

For example, how will you describe article software that can automatically spin your original articles in ten versions for twenty seconds?

After branding, the expert also taught us how to use your mobile phone for your mobile marketing campaign. These days, there are various high-quality mobile phones you can use and these can help you achieve your goals in business to business direct marketing. In fact, you can also use your phone to update your campaign promotions in Twitter or Plurk. These websites are great easy to use and increases the level of customer retention. The more updates you have, these people will remember you more.

The Beginning of your Success

That’s the world of online marketing services! This is not an easy career to pursue but if you are ready to face whatever roadblocks stopping your way, there’s no reason why you can’t be successful in this field. For now, I am completely satisfied with my training program and wish to have more marketing insights in the coming days.