Web Marketing: The Powerful Step-by-Step Procedures
June 15, 2009 by Dean
“Your website should reflect what your company is all about (Ajay Prassad)”
This is probably the most insightful web marketing advice I’ve got after hours and hours of reading articles and blogs on how to create a website. After reading, I get to realize how exciting it is to be a web developer and putting your thinking cup every time you design a site.
In web creation, you should give your visitors what they want. In fact, most people will love your site if you keep it simple and attractive. Just what Rebecca Star wrote in her article titled How to Create a Custom Web Design, “When you’re doing your creation, don’t overload it with a lot of extras. Too many items can cause the site to load slowly. People will turn away and look for something else. They get frustrated if they have to wait minutes for a site to load.”
Sounds intimidating, right? Yeah, web designing might be tough even to those good programmers. A while ago, I read an interesting article written by Phil Anderson. He enumerated the five must-have elements of a good website.
The Professional Website Design
Number One, it refers to the consistency of design and writing styles. To him, “Changing font colors and tone of writing from page to page will give weird feelings to your web users. Inconsistent stance on certain and change of tone in your writing style will definitely confuse your web users and harm the site creditability.”
Two, the user friendly navigation. “Good site navigation will assure pleasant user experience and smooth information flow from the web publisher to the users,” he wrote. That means, those web developers and graphic designers should refrain from overloading the site with graphics and should also observe few colors spaces. From what I’ve learned, a smooth navigation system should only consist of left-side menu, top corner search, major categories bar written in dark colors, service page and recent releases.
The third element has something to do with reliable web hosting. According to Wkipedia, the role of a web hosting service is responsible for the visibility of a website in the World Wide Web. There are various types of web hosting services ranging from free hosting, shared hosting, clustered, reseller and FFmeg. The five variables you should look to upon choosing a good web hosting services are- bandwidth, storage, support, upgrading and the server details.
Whatever you choose from these services, you should also take note of a good domain name. A domain name refers to the groups of letters you saw after the www on the navigational bar. Your domain name should mirror the identity of your campaign. For instance, if your niche marketing is about learning how to drive, your domain name should be short and easily retained in one’s memory such as drivinglessons.com or basicdrivinglessons.com
The fourth element is the accuracy of information. “You might not have too much time organizing your website but the info served should be accurate and up to date always. Your users are there to obtain information and it’s no good at all if you’re serving incorrect info to them.”
Lastly, the contacts and creditability. “Make sure that you placed your contacts, such as emails and phone number, are properly displayed. This is very important so that you web visitors can contact you if they feel the need to,” Anderson wrote.
Seeding Your Website
Just as much as I want to discuss the step-by-step technicalities behind web designing, it’s now time to learn how to market a website.
According to Mike James Thomas, an expert author in EzineArticles, optimizing a website has two parts. These are on-page and off-page optimization. An on-page optimization is only implemented when you are changing the title tags, header tags, meta tags and alt tags of a page while an off-page optimization is the method of promoting your website to the public eye.
Off-page optimization has various techniques. You can submit the pages in social bookmarking sites such as Digg and StumbleUpon, spinning site’s articles and post it to article directories such as EzineArticles or GoArticles, inserting significant keywords writing articles and press releases and linking your site to popular RSS feeds and video hosting sites.
Making Life Easier
Creating a website can be tough for some people who have no rooms for patience and consistency. However, you can always ask for help. You can search for web developers online. Outsourcing can sometimes be cheaper compared to doing all those buggy activities all by yourself.
If outsourcing still sounds expensive for you, join an online forum and ask if they have some suggestions to where cheap web designing can be found.
But if you think you have a keen mind on details, allow yourself to browse various website tutorial-videos in YouTube or better yet, participate in a reliable Internet Marketing Program that offers training on creating websites.
Website Marketing is tough but is not so complicated if you have prepared the proper tools and softwares to your success!
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