Creating Contents- A Worth-Doing Viral Marketing Example
December 10, 2008 by Dean
One year ago, I have no knowledge about viral marketing examples. However, when I got hired as a content writer in an outsourcing company, I tend to realize the whole marketing concept of my work is about circulating the relevant keywords worldwide using the techniques in search engine optimization.
As a content writer, my job is not easy. I don’t like writing a 300 or 450-words article for the sake of writing and I really don’t know why there are hype messages online telling you that it’s possible to write eight to ten articles a day. Is this a practical joke or what?
Perhaps, this insane technique may be possible if you own a viral marketing software with an IQ of 180 but geez, are you sure your articles are of above-average quality or are you simply trying to please those giant search engines?
The Hardships of Writing Articles for Optimization
Article writing has never been easy. You should insert keywords you get from Google AdWords or WordTracker and at the same time, preserving its nice quality. Sometimes, it seems very hard to write an original 700-word article with main keyword at the title, at the first paragraph, at the middle part and at the ending with additional keywords in between but you know what, this is where the real challenge sets in.
It’s only a matter of time when I get used to the routine. Truth is; article writing is the most common example of viral marketing. When people like what they read in your articles, they may write comments about it, bookmark it on Digg or StumbleUpon or repost it in their own blog. These days, there are article directories like Article Slide that allow you to embed articles with author’s link in it.
Power of Conversion
This might be the huge advantage of article writing. You can convert your article into multiple versions. You can create a newsletter, a press release, a squeeze page, a product review, a viral tutorial video, a podcast etc. Then if you are done converting your article, you can come up with an ebook.
An ebook is probably the most bestselling digital product online. Creating an ebook is like having an identity of your own. An ebook is one of the powerful forms of brand marketing. You can put several backlinks in it directing to your niche.
Plus, an ebook is not limited. You can have the whole space to express your viral marketing ideas. It might be also a great idea if you include fictional short stories in your ebook. Stories entertain people and when I say stories, this is only limited to words. You may tell a story in a form of podcast or video.
Imagine if you will do these things in your first ebook? Your ebook will not only be read by your own family members or relatives but the message will be forwarded to a friend to another friend until the whole world knows about your existence.
Blog Advertising
Having an ebook is a pride. That’s why; there is a huge need to advertise your ebook into the public eye. How? Use your blog. A blog is regularly used as a viral tool to attract more customers. What’s more good to this is, creating a blog is absolutely for free and you can select numerous templates to make it attractive.
Begin the advertising by posting a product review. Tell something about your ebook, why they need to download it and how they can benefit from it. Keep the review short. Try using the bullet form of writing as this style can be read quicker and clearer.
When you’re done, bookmark your blog post in various bookmarking sites. Include this piece of ad in your squeeze page, if possible. Or better yet, join forums and circulate the link leading to your blog post. This technique will not only bring traffic to your blog but also telling the people to download your ebook.
Cost Per Click
If you know any advertising services or programs that might lend you a helping hand in advertising your ebook, never hesitate to create alliances with them. These affiliate programs can teach you how to use the cost per click campaign in your mission.
Mark Kimathi wrote, “Cost Per Click is the price that you as an advertiser will pay for each click of your advert. This is a number to watch as it determines the cost of reaching your market.”
Conclusion
To sum it all up, content writing is probably the simplest form of viral marketing example. Writing may be hard for some people but if you are creative enough to convert just one article into different angles, your time will never be wasted.
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