Email = Successful Viral Marketing
August 19, 2009 by Steve Shaw
Ever wonder how a high traffic website gets lots of traffic on their site? Many of them spend big amounts of money just to drive traffic to their locations, using other advertising campaigns and other way of marketing plans.
Why pay a large amount of money just to attract traffic for your site, if you can look for a way to drive traffic on your website with no cost at all. Research on the net and you can find lots of way to get traffic for your site and one of the most popular nowadays is Viral Marketing.
Viral marketing has a range of techniques and potential to reach your true goals. But in order for you to succeed, you need to plan and think of a precise system to use on a viral marketing campaign.
The first thing you want to be sure you don’t do is get over-zealous. The one thing you need to avoid at all costs is spamming. Spamming is still used widely, but with the government establishing more restrictions and fines you don’t want this to be a problem for you. The professional image of your site will also suffer if you send mail blatantly.
Spammers use a certain database. This database contains all the email addresses of different people. These make the life of a spammer easier, because in just one click on their mouse, they can deliver thousands of messages in a span of an hour. However, the problem with it beside from the government restrictions and fines, is it tends to annoy the recipient of the email which results to the deletion of your mail to their inbox, instead of referring it to other people.
Make your website appealing to other people. Don’t make it too professional. Make sure that once customers visit your website, they will feel cared for, secure and safe. Put your own email address on it so that customer can communicate with you.
The best way to get email permission in a proper manner is to let your customer aware that you will not pass on their email addresses to other people since they are very meticulous when it comes to their personal information. You can also add some benefits that in order for them to claim it, there is a require email were you will send some instruction on how they can get it.
For example: Coupons or discounts that are only available to members who receive e-mail notifications. With each e-mail you send the viral marketing effect takes place.
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