Understanding Your Own Viral Marketing Campaign: The Second Part
July 1, 2009 by Dean
Like I said in the first part of the article, there are numerous techniques in creating an effective viral marketing campaign and as a marketer; it is mainly up to you which type of technique you are going to use. In Part 1, I have already discussed the significance of article marketing and branding.
Now, let us focus on another viral seeding techniques known as direct mail advertising, viral softwares and pay per click campaign.
Direct Mail Advertising
The inception of email has been a huge blessing to all online marketers out there. Apart from its for free, the use of emails is cheap, affordable and environment-friendly. Once you send the mail to your customers, you can assure that the message has reached its inbox.
What great with email advertising, you have the power to send the messages in various forms. People don’t want to read sales-pitch letters on a regular basis. Sales letters annoy them and in some ways, sales letter is a form of coercion especially when the reader is not interested in buying your product.
One of the most convincing types of direct mail advertising is product review. Product reviews are like informational articles that communicate with the readers on how your product is of beneficial to them. Here, you will write a short description of the product, it advantageous specifications and benefits. A good product review doesn’t only focus on how great your product is. Your review also needs to include the weaknesses.
Every product has its own strengths and weaknesses and these are the information readers want to read in your review. If you hate writing, you can create a video in YouTube and in your email advertisement, you simply put a link to which your readers can watch the product review.
Another type of mail advertising is newsletters. Janice Jenkins wrote in her article entitled How to Make People Appreciate Your Newsletter, “Newsletters are meant to be a window into your company. People read newsletters because they want to know how well your company is doing and what is going on.”
Writing newsletters is quite similar to a review. A newsletter includes your opinions, facts, statistics and ideas on variety of matters. For quick read, the message should be clear, snappy (about two to four pages only) and the writing style is conversational.
Newsletters may be written in a form of story-telling or in bullets form. If you are going to write your newsletters in bullets, you can assure that readers can read it in one seating and the information can be easily digested inside their head.
Perhaps, the most important part of a newsletter is the Subject Line. The subject line is what the readers will read first. For this reason, the subject line needs not only to be convincing but entertaining to them. For instance, if your message is about introducing someone who is your marketing consultant and her name is Rafael Thomas. You can write “You Must Help Rafael!” in your subject line and once people read your message, they might think of Rafael Nadal, the great tennis player from Spain or someone they can associate with the name.
When these people click the subject line, immediately strike your readers with a mind-blowing headline. The headline may be in a form of a statement, a question, or a famous quote.
After the headline is the content. The content further explains your headline. It elaborates the question why. Why should the people buy the product?
Of course, give your readers an unforgettable closing remark. Don’t forget to include your full name, your address and other contact details.
Viral Softwares
As an online marketer, you should know what kind of softwares you will use to spread your campaign worldwide. When you input “list of viral softwares” in Google, you will see a lot of websites offering you with affordable viral products that surely make your life easier.
In one site, I found this viral marketing software used to create PDF for only $67.
As I see it, choosing the software for your viral marketing campaign depends on your goals and needs. For example, if your niche centers on article writing, you need to find an article spinner software that allows you to spin article in multiple versions. It will be also great if this article spinner software can automatically submit the spun articles into different social community sites like MySpace and Hubpages.
Pay-Per-Click Campaign Management
You might have heard the term PPC but you don’t exactly what it means. Pay-Per-Click or PPC for short is an affiliate program online and once, people will click on this viral ad or text link, you will earn money.
For instance, if you join a PPC program that offers you twenty cents per click, you can earn two thousand dollars per ten thousand clicks.
According to Kristi Ambrose, an expert author in EzineArticles,
“There are two types of PPC affiliate programs; those who pay commissions based on the number of clicks and those who pay on sales. Pay per click is much more popular than pay per lead because you get paid for something as simple as a click regardless if the user buys the product or not.”
Learning the secret behind PPC can be advantageous on your part. If you don’t want to read articles about PPC, you can purchase a tutorial product online. These products will teach you the real-life strategies on how you can be successful in your viral campaign.
According to Wikipedia, Google AdWords is probably the most successful PPC affiliate program, followed by Yahoo! Search Marketing and Microsoft AdCenter.
(End of Part 2)
Hope you enjoy reading this article and use mail advertising and pay-per-click programs to your viral marketing campaign. For the next article, I will discuss the other seeding techniques such as ambient marketing, music marketing, event marketing, mobile marketing.
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