Understanding Your Own Viral Marketing Campaign: The Third Part
July 3, 2009 by Dean
In this third and last article on viral marketing campaign, the focus will be on sales. Selling might be the hardest part in any business transactions.
You might have read thousand of sales strategies over the Internet. Some experts might teach you the effective techniques on advertising but they are not doing well in sales. Why do think this is happening?
Due to the fact the amount of sales depend on the number of people who buy your product, sales run in cycles. In fact, this is the ultimate reason why you are spreading your campaign anywhere in the world.
Stages of Selling
According to Laurence Ainsworth, there are five stages in sales. Stage one is the Icebreaker (the building rapport stage) then it sails through the nest stage known as the Opening (outlining the issues). Stage three centers on questioning.
“Start with easy questions like “how did you start your business?” and “who do you sell to?” or “why did you buy this machine?” Ainsworth wrote.
“Then ask more searching questions once you’ve uncovered some issues like “why is that a problem for you?” or “what are the implications of not addressing this problem?” Having gathered your information and understood his problems we go to…”
The fourth stage is the Close.
“…as we move into the close keep calm, try to deliberately talk a little slower, then sum up the qualification session by identifying each issue and how you can help. You then ask for the order and stay quiet and you stay quiet until your prospect answers.”
The final stage is the Consolidation. This is the stage wherein you’ll make sure your customers will stick on the deal. Ainsworth wrote,
“There is something called “buyers blues” which relates to circumstances where after a purchase the buyer becomes disillusioned with what he’s bought. It often manifested by the unexpected cancellation of an order.”
To avoid cancellation, it’s mainly up to you how you bring your customers to a celebratory-cup-of-tea.
Ambient and Mobile Marketing
The idea behind ambient marketing is to create a loud mind-buzz using an extraordinary marketing technique. For example, if you are promoting Global Warming, you can create an image of a man swimming in an ocean where there are tall buildings around him. This image attracts a huge number of people, right?
Have you thought of connecting this concept to viral marketing campaign? If yes, that seems possible, folks! If you own a high-end mobile phone, try sending your customers the shocking images related to your niche. When these customers got curious about the image, they can click the link pointing to your website or site.
This technique can boost your list building campaign and who knows, it can also improve sales.
Music and Event Marketing
Music unites everyone. Whoever you are, whatever your job is and whenever your home address is, music makes you feel alive.
Now, if you love music, why not compose a simple jingle about your niche and upload it on YouTube? You can also use this jingle if you have special events to market such as symposiums or general assemblies.
I’m sure many people will learn to love your niche if you have something to offer them and they can listen to it over and over again. If possible, never stick to only one genre. The most popular genre these days is probably Rhythm and Blues.
This may be the reason why Obama won the newly elect US presidential election. Without a doubt, he has effectively utilized his African-American community and showcases their incomparable singing talents for him. In fact, Usher Raymond, the man behind the phenomenal 2004 album “Confessions,” expressed his full support to Obama by singing an inspiring song entitled Hush.
Conclusion
Never limit yourself. There are still hundreds of viral marketing campaigns out there. Keep researching until you will find the best seeding technique you can use on a regular basis. The magic behind successful marketing and selling is pure hard work.
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