Viral Advertising: The Road To Your Online Success!
June 11, 2009 by Dean
These days, viral advertising and viral marketing are used synonymously. But be definition, these two concepts articulate different things. If you will review your marketing 101 book, marketing is always the bigger of picture of advertising and advertising is only a part of marketing.
From what I understand, the role of advertising is not to sell. Selling is different. This method comes after advertising. According to Dennis Francis, a consultant and business coach for chiropractors and other professional health-care practitioners and an expert author in EzineArticles, “Advertising promotes the distinguishing features, benefits and advantages of your offer to a wide market.”
There is no money involved in advertising. As an entrepreneur, your job is to let the people understand what your product is and how can the product improve the quality of their lifestyle. You are marketing the product’s brand, instead of its prices.
This like psychology! If you are an advertiser, you are only a psychologist who listens and evaluates your clients’ needs and wants. However, if you a seller, you are playing the role of a psychiatrist. You can now prescribe medicines to your clients.
You know, when you say viral marketing, advertising is only a tool you can use to proliferate your campaign. Other marketing tools are Internet, education, print promotions, sales, direct mail and public relations.
For this, you should give a twist to your viral advertising in order to make successful sales. Poor sales mean poor advertising, right? And this is what this article is all about. I am personally telling you the most effective techniques used in viral advertising.
The Viral Advertisement Ad
According to Austin Akalanze, there are three types of viral advertisement you might use in your business campaigns. These are…
SOLO ADS- these are basically the commercials you send to your customers through newsletters or ebook. It is called solo due to the fact that it has no competing offers found on the page. The customers who read your ebook or newsletter can immediately see the ad and click it, if he is interested.
The second is CLASSIFIEDS. Have you seen various square or rectangle boxes on a newspaper? This is exactly what an online classified ad looks like. These ads are all over the net and sometimes, you are confused where to click and what to click. This is the downfall of classified ads. There are many competitors along the way and you need to meticulously tweak your headline, text format, and duration of the placement to get attentions.
Lastly, the SPONSORED AD. “Sponsored ads are placed at the beginning, middle or end of ezine or newsletter articles. By reason of their placement and size, they tend to perform better than classified ads but not as well as solo ads,” Akalanze wrote.
One of the common examples of sponsor ad is pay-per-click campaign.
Other Viral Advertising Techniques
Apart from TV commercials, you can use your talent in writing to spread your word online. When you write something and people will like it, they will repost it on their blog or tell their friends about it. Webmasters will also pick your writing pieces and for publication
You can also take advantage of the different social community sites such as MySpace. If you like, create funny commercials to get notice but make sure, you have explained the benefits clearly.
As what Viveck Sharma, an expert author in EzineArticles, wrote in her articles which entitled Viral Advertising – A New Genre, “The main idea is to fill your audience with emotions of love, hate, happiness or anger about a particular issue. While doing viral advertising, you should forget about pleasing everyone and support a particular target group to produce 100% emotions in them.”
Conclusion
Viral advertising is a difficult marketing technique but if you let your crazy imagination work, success will follow right through. If your ideas are not working, research for more buzz marketing strategies and if possible, invest on some viral softwares for quicker circulation.
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