Understanding Your Own Viral Marketing Campaign: The First Part
July 2, 2009 by Dean
Why do you think YouTube is very popular these days and even the stunning tennis icon, Ana Ivanovic, really wants it?
There’s only one answer to that. The creative minds behind YouTube have tickled the mass audience through the use of viral videos of any kinds. For this, anyone can say YouTube might have created the most unbeaten viral marketing campaign in the world. Who knows? They will create a YouTube search engine later on.
Fact is, creating buzz marketing for your online campaign is not too complicated but expect a lot of work. First, you must make sure your niche attracts all types of people worldwide. Like YouTube, their niche centers on videos and as of I’m writing this article, YouTube has gone widescreen for better watching.
Aside from watching videos, YouTube allows you to put keywords, title, embed options, and descriptions on the sidebar. Below the video, there are bookmarking options and you can also put comments when you register on the site.
Now, online marketing is like YouTube. All you need is some creative marketing ideas and once, you’ve got the hammer to nail your niche into the public eye, you’re earning money like a pro. There are various low cost advertising techniques you should be doing in order to attract people, readers, customers and prospects worldwide. Let’s start with…
Article Marketing
Creating a blog is a good start to start an online campaign. And every now and then, you need to update your blog with above-average quality articles related to your niche. Not everybody likes to write articles and you can always outsource someone to do the writing for you.
To make things easier, write your articles in story-telling technique. People love to read stories. Stories entertain readers and if they got hook with the plot, these people might give you a buzz.
Just be sure to add those important keywords you have researched in Google Adwords. For example, if your topic is about dogs and the additional keywords listed in Adwords are dog health, dog food, dog training techniques etc, thinks of ways to include these in your story.
After writing stories, never forget to post images. Images add spice to your story, right?
Branding
A while ago, I read this interesting article titled “5 Tips to Brand Your Business Through Word of Mouth Marketing.” This article is written by Andrew Carlson and these are his branding techniques.
First,
“Be a positive influence – If you are a bad influence, even a superb brand in your hand would not sell. You need to know that by being a trustworthy and positive person, your word would speak volumes to those around you.”
Second,
“Be specific in your target group – You should know who are your main customers, don’t try selling weight lost pills to underweight people, unless you have that gift of tongue. Remember that by promoting your product to the correct audience would also influence their friends who are more like them. The product would therefore be used by the correct people and pass around by the correct group.”
Third,
“Don’t be too friendly – Yup, that’s right; most people don’t recognize where to draw the line between selling a product and making a relationship. If you are selling a product, be a promoter, if you are building a friendship, be a friend. You cannot be both at the same time, it just doesn’t works. Of course, provided you are not a friend already.”
Fourth,
“Use the media – I know this is about Womm (abbreviation for Word-of-Mouth-Marketing) but who says weapons cannot work together? If you have won any awards and reported by the papers, it would boost your credential. Fully optimizing each weapon’s strength can work wonders.”
Lastly,
“Pass on the positive attitude- By using your employee to promote things the way you do would help create a positive circle of influences, thereby increasing sales. It also helps to bring your ideas across that everyone within your company are on the same boat, they live by the survival of each and everyone. This would in turn bring about greater womm among your clients.”
Remember folks: Brand marketing is about making an identity. This is the stage of searching yourself in the crowd of marketers and in order for the people to recognize you, make sure you understand their wants and needs.
(End of Part 1)
For the next series, I will further discuss the other components used in viral marketing campaign. These components are viral marketing software, direct mail advertising, sales strategies, ambient marketing, music marketing, event marketing, mobile marketing and pay per click campaign management.
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