Viral Marketing Techniques: The Backbone of Internet Success
October 22, 2008 by Dean
These days, viral marketing is a type of buzz marketing that shock the world with storm. The word “marketing” is coined with the word “viral” because it encourages millions of people to pass a great message using the word-of-mouth.
My friend told me if I have some creative idea on any viral marketing campaigns, I should not be ashamed to spread the idea using the Internet. You know, I’m not the most intelligent businessman in this world and I’m not with with my strategic marketing methods.
Yet, this lack of confidence doesn’t stop me from doing what I want best. The world of marketing is about ideas anyway and no matter how crazy it is, an idea is still an idea and you can spin it into different versions until your viral marketing campaign is successful.
I was twelve when I first heard the world “viral marketing.” My father told me this term is related to online marketing. If you have some valuable products to sell, you should learn how to use the power of web networking to make sales.
As a matter of fact, viral marketing skyrockets the rate of flow of your information. If you are a member of these social online communities such as MySpace, this gives you the edge to achieve the peak success of your campaign.
Viral Marketing Techniques
There’s no perfect vial marketing techniques, only tried and tested ideas. Once the idea becomes effective, it might be called “technique” and anyone can use it for their marketing success.
As an entrepreneur, I’ve learned that the most important variable in viral marketing is the number of your contacts. The more contacts you have, the better. The richer they are, the better you get.
Imagine if you have a very valuable product and you tell your friends about it but none of them wants to buy it due to expensive cost, this might be a waste of your time. Explore the world around and find someone who can afford to buy your product.
If you have a blog about niche marketing, convince the readers to spread your mission. Put some friendly statements like “if you found this blog is of real value, why not tell your friends, family and colleagues about it.”
This technique seems effective. The message might sound simple but it creates a huge impact on readers. If they find your contents worth reading, your blog will be everywhere on the web and you, as the administrator, will be busy answering personal requests.
Another technique is the effectiveness of your brand. Does your blog’s tagline sound catchy to attract people worldwide? Have you convinced them in buying your products? Or you have simply wasted their time reading your entries when in fact there’s no significant point why they are reading your blog?
For this, making attractive brand names is a must. Never give the world a buzz if you cant give them the buzz marketing they want to hear from you. The whole point of this is, your brand name should articulate the bigger picture of you, not only as the entrepreneur.
Selling viral softwares such as ecalendars, organizers, personal planners, link checking software, etc. is another brilliant strategy in viral marketing. One talented entrepreneur, Titus Hoskins, commented, “These simple software programs can be great viral promotional devices that spread like wildfire across the web.”
Titus Hoskins suggested RSS feeds should also be of good quality. The role of your RSS feed is to distribute your news stories all over the globe. If your RSS doesn’t work properly, your viral marketing ideas remain futile.
That’s why; if you still have no website and you want to pursue a career on affiliate marketing, start with a blog. Blogger.com guarantees you a great blog that can be read by anyone in the world.
Lastly, never forget this simple way to bring your word across your world: create e-books. By definition, e-book refers to electronic files and can be downloaded anytime as long as the website owner permits it.
Here’s are the secrets:
If you love writing, go ahead and learn the art and science of article marketing. Other marketers write as many ebooks as they can in a week and compile it in a PDF format. Or if you hate writing, you can ask permission from different authors to use their articles published in article directories (ezinearticles.com) and use these articles to make a 200-page e-book. If you are not still satisfied, shop around clickbank or ebay and resell those e-books with public label rights.
Loudest Buzz Creates Fame and Makes Money
Remember this statement always as you embark your journey on viral marketing. Never be shy in selling what you’ve got and don’t hide whatever marketing ideas you have. Anyone can be a great online marketer but for those who remain consistent in spreading their words are the luckiest of all.
Be rich… be friendly… be active… that’s viral!
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Does anyone else have any experience with this?
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