In this third and last article on viral marketing campaign, the focus will be on sales. Selling might be the hardest part in any business transactions.

You might have read thousand of sales strategies over the Internet. Some experts might teach you the effective techniques on advertising but they are not doing well in sales. Why do think this is happening?

Due to the fact the amount of sales depend on the number of people who buy your product, sales run in cycles. In fact, this is the ultimate reason why you are spreading your campaign anywhere in the world.

Stages of Selling

According to Laurence Ainsworth, there are five stages in sales. Stage one is the Icebreaker (the building rapport stage) then it sails through the nest stage known as the Opening (outlining the issues). Stage three centers on questioning.

“Start with easy questions like “how did you start your business?” and “who do you sell to?” or “why did you buy this machine?” Ainsworth wrote.

“Then ask more searching questions once you’ve uncovered some issues like “why is that a problem for you?” or “what are the implications of not addressing this problem?” Having gathered your information and understood his problems we go to…”

The fourth stage is the Close.

“…as we move into the close keep calm, try to deliberately talk a little slower, then sum up the qualification session by identifying each issue and how you can help. You then ask for the order and stay quiet and you stay quiet until your prospect answers.”

The final stage is the Consolidation. This is the stage wherein you’ll make sure your customers will stick on the deal. Ainsworth wrote,

“There is something called “buyers blues” which relates to circumstances where after a purchase the buyer becomes disillusioned with what he’s bought. It often manifested by the unexpected cancellation of an order.”

To avoid cancellation, it’s mainly up to you how you bring your customers to a celebratory-cup-of-tea.

Ambient and Mobile Marketing

The idea behind ambient marketing is to create a loud mind-buzz using an extraordinary marketing technique. For example, if you are promoting Global Warming, you can create an image of a man swimming in an ocean where there are tall buildings around him. This image attracts a huge number of people, right?

Have you thought of connecting this concept to viral marketing campaign? If yes, that seems possible, folks! If you own a high-end mobile phone, try sending your customers the shocking images related to your niche. When these customers got curious about the image, they can click the link pointing to your website or site.

This technique can boost your list building campaign and who knows, it can also improve sales.

Music and Event Marketing

Music unites everyone. Whoever you are, whatever your job is and whenever your home address is, music makes you feel alive.

Now, if you love music, why not compose a simple jingle about your niche and upload it on YouTube? You can also use this jingle if you have special events to market such as symposiums or general assemblies.

I’m sure many people will learn to love your niche if you have something to offer them and they can listen to it over and over again. If possible, never stick to only one genre. The most popular genre these days is probably Rhythm and Blues.

This may be the reason why Obama won the newly elect US presidential election. Without a doubt, he has effectively utilized his African-American community and showcases their incomparable singing talents for him. In fact, Usher Raymond, the man behind the phenomenal 2004 album “Confessions,” expressed his full support to Obama by singing an inspiring song entitled Hush.

Conclusion

Never limit yourself. There are still hundreds of viral marketing campaigns out there. Keep researching until you will find the best seeding technique you can use on a regular basis. The magic behind successful marketing and selling is pure hard work.

Why do you think YouTube is very popular these days and even the stunning tennis icon, Ana Ivanovic, really wants it?

There’s only one answer to that. The creative minds behind YouTube have tickled the mass audience through the use of viral videos of any kinds. For this, anyone can say YouTube might have created the most unbeaten viral marketing campaign in the world. Who knows? They will create a YouTube search engine later on.

Fact is, creating buzz marketing for your online campaign is not too complicated but expect a lot of work. First, you must make sure your niche attracts all types of people worldwide. Like YouTube, their niche centers on videos and as of I’m writing this article, YouTube has gone widescreen for better watching.

Aside from watching videos, YouTube allows you to put keywords, title, embed options, and descriptions on the sidebar. Below the video, there are bookmarking options and you can also put comments when you register on the site.

Now, online marketing is like YouTube. All you need is some creative marketing ideas and once, you’ve got the hammer to nail your niche into the public eye, you’re earning money like a pro. There are various low cost advertising techniques you should be doing in order to attract people, readers, customers and prospects worldwide. Let’s start with…

Article Marketing

Creating a blog is a good start to start an online campaign. And every now and then, you need to update your blog with above-average quality articles related to your niche. Not everybody likes to write articles and you can always outsource someone to do the writing for you.

To make things easier, write your articles in story-telling technique. People love to read stories. Stories entertain readers and if they got hook with the plot, these people might give you a buzz.

Just be sure to add those important keywords you have researched in Google Adwords. For example, if your topic is about dogs and the additional keywords listed in Adwords are dog health, dog food, dog training techniques etc, thinks of ways to include these in your story.

After writing stories, never forget to post images. Images add spice to your story, right?

Branding

A while ago, I read this interesting article titled “5 Tips to Brand Your Business Through Word of Mouth Marketing.” This article is written by Andrew Carlson and these are his branding techniques.

First,

“Be a positive influence – If you are a bad influence, even a superb brand in your hand would not sell. You need to know that by being a trustworthy and positive person, your word would speak volumes to those around you.”

Second,

“Be specific in your target group – You should know who are your main customers, don’t try selling weight lost pills to underweight people, unless you have that gift of tongue. Remember that by promoting your product to the correct audience would also influence their friends who are more like them. The product would therefore be used by the correct people and pass around by the correct group.”

Third,

“Don’t be too friendly – Yup, that’s right; most people don’t recognize where to draw the line between selling a product and making a relationship. If you are selling a product, be a promoter, if you are building a friendship, be a friend. You cannot be both at the same time, it just doesn’t works. Of course, provided you are not a friend already.”

Fourth,

“Use the media – I know this is about Womm (abbreviation for Word-of-Mouth-Marketing) but who says weapons cannot work together? If you have won any awards and reported by the papers, it would boost your credential. Fully optimizing each weapon’s strength can work wonders.”

Lastly,

“Pass on the positive attitude- By using your employee to promote things the way you do would help create a positive circle of influences, thereby increasing sales. It also helps to bring your ideas across that everyone within your company are on the same boat, they live by the survival of each and everyone. This would in turn bring about greater womm among your clients.”

Remember folks: Brand marketing is about making an identity. This is the stage of searching yourself in the crowd of marketers and in order for the people to recognize you, make sure you understand their wants and needs.

(End of Part 1)

For the next series, I will further discuss the other components used in viral marketing campaign. These components are viral marketing software, direct mail advertising, sales strategies, ambient marketing, music marketing, event marketing, mobile marketing and pay per click campaign management.

Like I said in the first part of the article, there are numerous techniques in creating an effective viral marketing campaign and as a marketer; it is mainly up to you which type of technique you are going to use. In Part 1, I have already discussed the significance of article marketing and branding.

Now, let us focus on another viral seeding techniques known as direct mail advertising, viral softwares and pay per click campaign.

Direct Mail Advertising

The inception of email has been a huge blessing to all online marketers out there. Apart from its for free, the use of emails is cheap, affordable and environment-friendly. Once you send the mail to your customers, you can assure that the message has reached its inbox.

What great with email advertising, you have the power to send the messages in various forms. People don’t want to read sales-pitch letters on a regular basis. Sales letters annoy them and in some ways, sales letter is a form of coercion especially when the reader is not interested in buying your product.

One of the most convincing types of direct mail advertising is product review. Product reviews are like informational articles that communicate with the readers on how your product is of beneficial to them. Here, you will write a short description of the product, it advantageous specifications and benefits. A good product review doesn’t only focus on how great your product is. Your review also needs to include the weaknesses.

Every product has its own strengths and weaknesses and these are the information readers want to read in your review. If you hate writing, you can create a video in YouTube and in your email advertisement, you simply put a link to which your readers can watch the product review.

Another type of mail advertising is newsletters. Janice Jenkins wrote in her article entitled How to Make People Appreciate Your Newsletter, “Newsletters are meant to be a window into your company. People read newsletters because they want to know how well your company is doing and what is going on.”

Writing newsletters is quite similar to a review. A newsletter includes your opinions, facts, statistics and ideas on variety of matters. For quick read, the message should be clear, snappy (about two to four pages only) and the writing style is conversational.

Newsletters may be written in a form of story-telling or in bullets form. If you are going to write your newsletters in bullets, you can assure that readers can read it in one seating and the information can be easily digested inside their head.

Perhaps, the most important part of a newsletter is the Subject Line. The subject line is what the readers will read first. For this reason, the subject line needs not only to be convincing but entertaining to them. For instance, if your message is about introducing someone who is your marketing consultant and her name is Rafael Thomas. You can write “You Must Help Rafael!” in your subject line and once people read your message, they might think of Rafael Nadal, the great tennis player from Spain or someone they can associate with the name.

When these people click the subject line, immediately strike your readers with a mind-blowing headline. The headline may be in a form of a statement, a question, or a famous quote.

After the headline is the content. The content further explains your headline. It elaborates the question why. Why should the people buy the product?

Of course, give your readers an unforgettable closing remark. Don’t forget to include your full name, your address and other contact details.

Viral Softwares

As an online marketer, you should know what kind of softwares you will use to spread your campaign worldwide. When you input “list of viral softwares” in Google, you will see a lot of websites offering you with affordable viral products that surely make your life easier.

In one site, I found this viral marketing software used to create PDF for only $67.

As I see it, choosing the software for your viral marketing campaign depends on your goals and needs. For example, if your niche centers on article writing, you need to find an article spinner software that allows you to spin article in multiple versions. It will be also great if this article spinner software can automatically submit the spun articles into different social community sites like MySpace and Hubpages.

Pay-Per-Click Campaign Management

You might have heard the term PPC but you don’t exactly what it means. Pay-Per-Click or PPC for short is an affiliate program online and once, people will click on this viral ad or text link, you will earn money.

For instance, if you join a PPC program that offers you twenty cents per click, you can earn two thousand dollars per ten thousand clicks.

According to Kristi Ambrose, an expert author in EzineArticles,

“There are two types of PPC affiliate programs; those who pay commissions based on the number of clicks and those who pay on sales. Pay per click is much more popular than pay per lead because you get paid for something as simple as a click regardless if the user buys the product or not.”

Learning the secret behind PPC can be advantageous on your part. If you don’t want to read articles about PPC, you can purchase a tutorial product online. These products will teach you the real-life strategies on how you can be successful in your viral campaign.

According to Wikipedia, Google AdWords is probably the most successful PPC affiliate program, followed by Yahoo! Search Marketing and Microsoft AdCenter.

(End of Part 2)

Hope you enjoy reading this article and use mail advertising and pay-per-click programs to your viral marketing campaign. For the next article, I will discuss the other seeding techniques such as ambient marketing, music marketing, event marketing, mobile marketing.

These days, viral advertising and viral marketing are used synonymously. But be definition, these two concepts articulate different things. If you will review your marketing 101 book, marketing is always the bigger of picture of advertising and advertising is only a part of marketing.

From what I understand, the role of advertising is not to sell. Selling is different. This method comes after advertising. According to Dennis Francis, a consultant and business coach for chiropractors and other professional health-care practitioners and an expert author in EzineArticles, “Advertising promotes the distinguishing features, benefits and advantages of your offer to a wide market.”

There is no money involved in advertising. As an entrepreneur, your job is to let the people understand what your product is and how can the product improve the quality of their lifestyle. You are marketing the product’s brand, instead of its prices.

This like psychology! If you are an advertiser, you are only a psychologist who listens and evaluates your clients’ needs and wants. However, if you a seller, you are playing the role of a psychiatrist. You can now prescribe medicines to your clients.

You know, when you say viral marketing, advertising is only a tool you can use to proliferate your campaign. Other marketing tools are Internet, education, print promotions, sales, direct mail and public relations.

For this, you should give a twist to your viral advertising in order to make successful sales. Poor sales mean poor advertising, right? And this is what this article is all about. I am personally telling you the most effective techniques used in viral advertising.

The Viral Advertisement Ad

According to Austin Akalanze, there are three types of viral advertisement you might use in your business campaigns. These are…

SOLO ADS- these are basically the commercials you send to your customers through newsletters or ebook. It is called solo due to the fact that it has no competing offers found on the page. The customers who read your ebook or newsletter can immediately see the ad and click it, if he is interested.

The second is CLASSIFIEDS. Have you seen various square or rectangle boxes on a newspaper? This is exactly what an online classified ad looks like. These ads are all over the net and sometimes, you are confused where to click and what to click. This is the downfall of classified ads. There are many competitors along the way and you need to meticulously tweak your headline, text format, and duration of the placement to get attentions.

Lastly, the SPONSORED AD. “Sponsored ads are placed at the beginning, middle or end of ezine or newsletter articles. By reason of their placement and size, they tend to perform better than classified ads but not as well as solo ads,” Akalanze wrote.

One of the common examples of sponsor ad is pay-per-click campaign.

Other Viral Advertising Techniques

Apart from TV commercials, you can use your talent in writing to spread your word online. When you write something and people will like it, they will repost it on their blog or tell their friends about it. Webmasters will also pick your writing pieces and for publication

You can also take advantage of the different social community sites such as MySpace. If you like, create funny commercials to get notice but make sure, you have explained the benefits clearly.

As what Viveck Sharma, an expert author in EzineArticles, wrote in her articles which entitled Viral Advertising – A New Genre, “The main idea is to fill your audience with emotions of love, hate, happiness or anger about a particular issue. While doing viral advertising, you should forget about pleasing everyone and support a particular target group to produce 100% emotions in them.”

Conclusion

Viral advertising is a difficult marketing technique but if you let your crazy imagination work, success will follow right through. If your ideas are not working, research for more buzz marketing strategies and if possible, invest on some viral softwares for quicker circulation.

Spreading your word online requires a lot of hardwork and consistency. These days, you don’t need to worry about hours and hours of writing articles to please those giant search engines like Google. With the help of numerous viral marketing products online, you can make sure you’ve got a spot in the front page.

List Building

With a niche blog at hand, your problem now is where to find prospects and customers. A while ago, I was searching and reading for some list building tools in Google and to my surprise, there’s Tim Brocklehurst and his MVS. Tim is one of the online marketing consultants who regularly teach you the exponential secrets behind any business campaign.

That’s why; as a marketer, it is a must to have a product that can help you find a list of possible customers. Yes, you can also use MySpace or FaceBook to find people who might purchase your product but sad to say, this free list building technique can waste your time.

If you want a quicker and hassle-free list building technique, purchasing trusted software is a must. You see, a list building product should give you the traffic you dreamed of (probably, thousands of visitors each week). It also gives you the assurance that your message is sent right in your customers’ inbox, not on the spam box. For this, you produced more traffic and more sales later on, right?

Viral Seeding Contents

Finding a good content-generation software can also be helpful to you. Perhaps, a product that can automatically spin your articles is a big help. Spinning a marketing article using {} and | is not a joke. Even if you an accomplished writer, spinning articles can be a waste of time, right?

This is the reason why I recommend an article-spinner software. If someone writes articles for you, giving them this type of product is a big blessing to them. I’m aware that there are plenty of free article-spinner-sites but these are no good. Instead of helping you with something, these free sites make things complicated for you.

In my case, I use SEnuke. SEnuke is a viral tool that allows you to create web 2.0 accounts in one click and once you have a spun article or a video with you, you can automatically circulate it to social media sites, bookmarking sites, video-hosting sites and RSS sites.

This type of product may be one of those effective strategic marketing techniques in order to ensure success in your chosen market niche.

The Squeeze Page

In street marketing, it requires you to pass brochures everywhere. This old-school technique doesn’t guarantee a successful overture.

The Gate to your Kingdom

For this, think of ways on how you can reach your audience online. Creating a squeeze page is one of the easiest ways of attracting customers. Your squeeze page is like a one gate to your kingdom. This page explains the details why these people need to buy your product. This page also includes various links leading to your sites or blogs.

In some ways, finding a squeeze page generator must also a priority. A good squeeze page generator allows you to build an eye-opening one page site with only few and easy clicks.

Final Say

That’s only the three important viral marketing products for your online business. Using these products doesn’t guarantee immediate success. The success depends on how consistent and dedicated you are in utilizing the seeding techniques to gain customer loyalty.

One year ago, I have no knowledge about viral marketing examples. However, when I got hired as a content writer in an outsourcing company, I tend to realize the whole marketing concept of my work is about circulating the relevant keywords worldwide using the techniques in search engine optimization.

As a content writer, my job is not easy. I don’t like writing a 300 or 450-words article for the sake of writing and I really don’t know why there are hype messages online telling you that it’s possible to write eight to ten articles a day. Is this a practical joke or what?

Perhaps, this insane technique may be possible if you own a viral marketing software with an IQ of 180 but geez, are you sure your articles are of above-average quality or are you simply trying to please those giant search engines?

The Hardships of Writing Articles for Optimization

Article writing has never been easy. You should insert keywords you get from Google AdWords or WordTracker and at the same time, preserving its nice quality. Sometimes, it seems very hard to write an original 700-word article with main keyword at the title, at the first paragraph, at the middle part and at the ending with additional keywords in between but you know what, this is where the real challenge sets in.

It’s only a matter of time when I get used to the routine. Truth is; article writing is the most common example of viral marketing. When people like what they read in your articles, they may write comments about it, bookmark it on Digg or StumbleUpon or repost it in their own blog. These days, there are article directories like Article Slide that allow you to embed articles with author’s link in it.

Power of Conversion

This might be the huge advantage of article writing. You can convert your article into multiple versions. You can create a newsletter, a press release, a squeeze page, a product review, a viral tutorial video, a podcast etc. Then if you are done converting your article, you can come up with an ebook.

An ebook is probably the most bestselling digital product online. Creating an ebook is like having an identity of your own. An ebook is one of the powerful forms of brand marketing. You can put several backlinks in it directing to your niche.

Plus, an ebook is not limited. You can have the whole space to express your viral marketing ideas. It might be also a great idea if you include fictional short stories in your ebook. Stories entertain people and when I say stories, this is only limited to words. You may tell a story in a form of podcast or video.

Imagine if you will do these things in your first ebook? Your ebook will not only be read by your own family members or relatives but the message will be forwarded to a friend to another friend until the whole world knows about your existence.

Blog Advertising

Having an ebook is a pride. That’s why; there is a huge need to advertise your ebook into the public eye. How? Use your blog. A blog is regularly used as a viral tool to attract more customers. What’s more good to this is, creating a blog is absolutely for free and you can select numerous templates to make it attractive.

Begin the advertising by posting a product review. Tell something about your ebook, why they need to download it and how they can benefit from it. Keep the review short. Try using the bullet form of writing as this style can be read quicker and clearer.

When you’re done, bookmark your blog post in various bookmarking sites. Include this piece of ad in your squeeze page, if possible. Or better yet, join forums and circulate the link leading to your blog post. This technique will not only bring traffic to your blog but also telling the people to download your ebook.

Cost Per Click

If you know any advertising services or programs that might lend you a helping hand in advertising your ebook, never hesitate to create alliances with them. These affiliate programs can teach you how to use the cost per click campaign in your mission.

Mark Kimathi wrote, “Cost Per Click is the price that you as an advertiser will pay for each click of your advert. This is a number to watch as it determines the cost of reaching your market.”

Conclusion

To sum it all up, content writing is probably the simplest form of viral marketing example. Writing may be hard for some people but if you are creative enough to convert just one article into different angles, your time will never be wasted.

Since the inception of Internet, smart entrepreneurs worldwide are thinking of various ways on how they can use the power of marketing online.

My wife and I were financially broke for almost two years but when our friend, who works as a marketing consultant in an outsourcing establishment, decided to teach us the step-by-step procedures to successful Internet Marketing, a big miracle occurred to us.

My friend once told us that that most important marketing strategy in Internet marketing is your niche. Niche marketing is defined as the field of expertise you want to promote online. If your niche is something you are not familiar of, having a business online will not be your cup of coffee.

For instance, if you decided that your niche will focus on “Direct Marketing Through SEO” then you have no enough knowledge on what is SEO, how can you write any articles or create videos about market SEO? Yes, you can anytime consult an expert to solve your problem but the question here is, is this the field you really want to pursue?

Article Marketing

At first, my wife suggests to me that she wants to focus our niche on weight loss. That was a good idea, I thought. I have plenty of online friends in MySpace and Facebook who regularly ask me for advises on how to lose weight. When they ask me, I only say search for weight loss articles online.

For this, my wife started to research for any free tutorial courses about weight loss and I, who love writing since five years old, decided to write a 1000-word “How-To” article I can post to our blog. Writing articles has never been easy. To those people who say writing eight articles each day can be possible, it’s completely a joke. It’s possible in some ways but let’s see, if the above-average substance and quality is there.

Although I have a passion for writing, I still have problems on how I am going to integrate the ideas I have in my mind. But no matter what my writing problems are, are you aware that article marketing is still the best optimization technique anyone can use to earn money online?

That’s right, folks, articles play a significant role in viral marketing. With the birth of Web 2.0 sites these days, you can easily spread your marketing campaign into the public eye.

Like what I did, I only write a 1000-word article about weight loss but you know what, I can spin this article into five different versions. If I can have five subheadings, that means I can extract each subheadings and create a new article.

For example, if the title of my article is “Effective Weight Loss Programs for your Everyday Life,” my subheadings can be “Atkin’s diet,” “Hypnosis as Weight Loss” etc. and each of this subheading can be expounded into a unique article.

Now, here’s nicer news for all of you: when you have at least twenty unique articles, you can now compile these articles in one e-book and make this e-book as your freebie in exchange for a sign-up to your opt-in list.

Brand Marketing

E-book is a great product you can sell online. For now, my goal is to have an e-book I can give to my loyal readers and if I have no e-book to create and sell, there are plenty of affiliate program directories online. In ClickBank, there’s a massive collection of e-books you can rebrand and resell it with your name on it. This marketing technique is known as PLR or Public Label Right.

With your brand product at hand, one selling technique you can use is market segmentation. You are using this technique when you’re focusing on the subset of prospects that you think will buy your product.

Having Connections

If my niche is about weight loss, it’s also a good decision to affiliate with advertising companies who are also into weight loss.

In this case, these companies can also promote their campaign into your blog and imagine if there are at least five famous companies posting an advertisement in your blog?

As a marketer, you should never underestimate the value of having marketing relationship with other people who’s more successful than you are.

Who knows, these other marketers are going to teach you the techniques in brand positioning and help skyrocket your sales.

Final Say

Marketing online can really be fun if you have a niche you can tell the world. This life can be more exciting when you love what you are doing, right?

Believe it or not, preserving your customer’s satisfaction should be your number one priority if you’re into online marketing services.

When my uncle once asks me what my business campaign I want to promote online, I answered a plain simple reply, “I don’t know.”

Seriously, I can’t gather my thoughts that time. Various marketing ideas are coming inside my mind. Couple of years ago, I was working as a content writer in an outsourcing establishment and I have some solid background about search engine optimization and how one can integrate the SEO techniques to his business marketing and advertising goals.

“Analyze the flow of your marketing campaign.” My uncle suggested.

With that suggestion in mind, a dime of hope flooded inside me. Why didn’t I think of allying with the online marketing experts out there? The Internet has it all nowadays. I am aware that various types of spams are around but if you are careful in choosing the right person who you think can help you in making money, why not try your luck?

Hiring An Expert

After three days of scanning multiple websites, I found a four-week Internet Marketing Training Program that cost $75. Once you registered in his opt-in list, the expert will automatically send you a welcome email with three free ebooks which are all about the fundamentals of SEO.

The next day, the expert emailed me his Skype address so that I can attend his 2-hour live seminar every Fridays and Saturdays at 8PM. During the seminar, there are over thirty participants including myself and we talked about the relationship of optimization to customer lifetime value.

The live seminar was great. The expert didn’t play a know-it-all army in commander. The method of discussion he used was well-planned and absolutely entertaining. First, he explained to us the various techniques widely used in viral marketing through the use of storytelling. Then he slowly linked his discussion to why SEO is one of the best methods to good customer relationship.

He was right. As a marketer, you must understand the way your customers think and feel about your campaign. No matter how great you think your product is but you lack of social promotional skills, your effort is worthless.

Having a database marketing software is one of the most important techniques the experts has taught us. Database Marketing is defined as an approach to collecting and analyzing consumer’s data. For this, measuring customer satisfaction will be easier when using this software. This software has also customer analytics tool which helps you analyze the traffic of your sales.

Now, if you are going to use the power of SEO services in your marketing campaign, there’s a bigger chance of gathering various customer feedback and let them answer a customer satisfaction survey for you to know the weaknesses of your campaign.

You see, optimization is now a global marketing strategy and once your niche is spread online, a lot of people will be interested to read what you say.

The Second Meeting

The next session was about the importance of brand marketing. Putting a distinct trademark to your product you are selling is also an important aspect of advertising.

The expert has also advised us that if you have no solid background on how you are going to advertise the product you want to sell, better undergo an online marketing course about brand positioning. This course should teach you the right timing to when you sell the products.

The concept behind brand positioning is easy to understand. According to Jed C. Jones, Ph. D., brand positioning “simply refers to how your product or service is viewed in the minds of prospects and customers relative to other products or services available in your niche.”

Brand positioning has two connotations:

A) Vertical Connotation- “the term refers to the order in which your product ranks relative to the products of your competitors in the minds of your customers in your industry niche.”

For example, when I say article marketing, the first product that comes into your mind is automation software for quick article spinning and article submission to several bookmarking sites and article directories.

B) Horizontal Connotation- “the term refers to the qualities and attributes your product represents in the mind of your customers, again relative to your competitors.”

For example, how will you describe article software that can automatically spin your original articles in ten versions for twenty seconds?

After branding, the expert also taught us how to use your mobile phone for your mobile marketing campaign. These days, there are various high-quality mobile phones you can use and these can help you achieve your goals in business to business direct marketing. In fact, you can also use your phone to update your campaign promotions in Twitter or Plurk. These websites are great easy to use and increases the level of customer retention. The more updates you have, these people will remember you more.

The Beginning of your Success

That’s the world of online marketing services! This is not an easy career to pursue but if you are ready to face whatever roadblocks stopping your way, there’s no reason why you can’t be successful in this field. For now, I am completely satisfied with my training program and wish to have more marketing insights in the coming days.

Think of a great interactive TV program.

Have you watched BLUE’S CLUES?

Why do you think this children program is very popular to children, even to some grown-ups?

Mainly because of interaction. The main character in the show ask you to do something and the audience needs to follow it. Whether you like it or not, this is probably the reason why most youngsters these days have above-average social communication skills.

Like in Internet Marketing, a video articulates thousand words than an article. This is the effective and quickest mode of communication that connects people who don’t want to read articles or blogs.

The Relationship Between Experiential Marketing and Interactive Tutorial Videos

First off, let me define what is experiential marketing.

According to Tricia Ryan, experiential marketing is defined as “the next marketing methodology that can bridge the disconnection between the consumers’ increasing demand to engage marketers and brands on their own terms.”

As an online marketer, you need to learn how to interactively communicate with your consumers through the use of tutorial and interactive marketing videos.

You can also communicate with your consumers through writing but this techniques can only slower the goals of your marketing campaign.

In fact, you are giving your prospects an air of comfort when you are going to use videos as your mode of direct response marketing method.

Posting your tutorial videos in various video streaming sites can be also a good experiential type of viral campaign. Believe me, several people wants to learn how to earn money online through watching videos in YouTube than reading informative 500-words article in EzineArticles.com.

A video can be a great marketing communication and if you want to earn additional income in it, you can affiliate with marketing agencies online and post their banner ads in your sidebars.

Blog Marketing and Tutorial Videos

If you are an addict of something like gardening, how to build a dog’s house, etc., why not start running a blog and regularly update your entries with amazing interactive and tutorial videos?

Tell your readers what you know instead of giving them the capsule of information that they already know. If you think you are not articulate and you are shy in facing your camera, you can ask someone to do that task for you. When everything is done, post your video in your blog. This is an inexpensive marketing campaign that can produce massive traffic generation and high page rank.

Here, the secret ingredient is consistency. You need to be consistent in updating your blog and you also need to understand what your loyal subscribers have to say about your video.

As a second step of your marketing campaign, you can start rebranding an ebook and email it to your readers for free. If you receive nice feedback from them, this is probably the time to sell them another affiliate products you have gathered from ClickBank.

Another great technique to make sales through videos, you can convert videos as podcast. Podcasting is defined as an audio file recorded through your desktop and you can anytime upload it over the Internet and let everyone listen to what will you say.

After converting your video into a podcast, sell them in an affordable rate.

A Must-Have Free Software

Some authors claim that using a screen capture software is the quickest way to create interactive tutorial videos. You can download various free screen capture softwares over the net and I recommend Camstudio. Camstudio or Camtasia Studio might be the best choice when you are Windows or iShowU user.

Camtasia Studio is one of the most important free softwares every internet marketer should have. There are six amazing tools in one Camtasia package namely Camtasia Recorder, Camtasia Producer, Camtasia Effects, Camtasia MenuMaker and Camtasia Player.

Conclusion

See the magic behind interactive tutorial videos?

No wonder, this is the cheapest way to skyrocket your internet business campaign. All you need to have is your HD Cam, your desktop and a fast internet connection.

Truth is, spreading your insights through tutorial videos can’t not only gain the customers’ sense of trust but you can also assure of a smooth relationship as your journey continues.

Everyday, you can see a lot of banner ads swimming everywhere online and these ads talk about about Internet Marketing Help, Earn $$$ in One Day, How To Earn $$$ Through Blogging so on and so forth…

How can you’ll be sure these ads speak the truth?

If you ask me, I also don’t know the exact answer. Online marketing is a gamble. This is the field of uncertainty. Anyone who has decided to pursue a career in this field is not hundred percent safe from bankruptcy.

Except if, you have invested your money to various great marketing coaches or marketing companies and these people will teach you the exact marketing strategies you need for your online campaign.

Article Writing

Some authors claim articles do make sales, articles optimize your blog and articles are the backbone of your internet success. How true is this?

For now, these statements do make a valid logic. When you are involved in article marketing, you can earn money. Articles do increase your online reputation and when people regularly read your articles, they may contact you and be interested in the product you are selling.

Honestly, nothing sells in the internet than the valuable set of information you can spread to the world. You can somehow start your niche marketing using only one article but no sales will be obtained yet.

For example, if you write one 800-word article about “How To Gain Weight,” you can use the power of conversion to spread your message across the world. An article can be spun in different versions, convert it into news release, editorial, review or press release, turn it into a video or podcast, and rewrite the ideas into multiple approaches such as classified ads and widgets. Be sure you are going to submit these contents in bookmarking sites, article directories, search engine directories, blogs, press releases sites, classified ads directories, social community sites and many more.

Another great idea in article marketing, you can choose to gather hundreds of valuable articles in article directories and with the permission from the author, you can compile these articles into one great ebook.

E-Book Creation

These days, the easiest fast-reselling digital product in the Internet is E-Books. If you are a member of ClickBank, never waste your time to explore the various ebook you can rebrand.

In online marketing, e-books is one of the quickest type of marketing communications.

Look.

When you resell ebooks, you make special impressions to all people who download or purchase your ebook.

Mobile Marketing

What’s really great in our world today is, everything you need has a corresponding gadget you can always have. If you are busy marketer who have multiple business meetings in the world, you can use laptop instead of desktop.

Investing on some expensive mobile phones is a also a must-consider option before pursuing a career in online marketing. Having a high-end mobile phone allows you to regularly monitor your emails.

In fact, you can use your phone to update your campaign promotions in Twitter or Plurk.

Brand Positioning

According to Jed C. Jones, Ph. D., brand positioning “simply refers to how your product or service is viewed in the minds of prospects and customers relative to other products or services available in your niche.”

Brand positioning has two connotations:

A) Vertical Connotation- “the term refers to the order in which your product ranks relative to the products of your competitors in the minds of your customers in your industry niche.”

For example, when I say article marketing, the first product that comes into your mind is automation software for quick article spinning and article submission to several bookmarking sites and article directories.

B) Horizontal Connotation- “the term refers to the qualities and attributes your product represents in the mind of your customers, again relative to your competitors.”

For example, how will you describe an article software who can automatically spin your original articles in ten versions for twenty seconds?

Remember: In brand marketing with an edge of positioning, you need to lay out the uniqueness of your product, not only the features.

Write down the benefits, then proceed to cycle number one- the power of conversion in article marketing.

Or better yet, create a viral video of your product and post it to several video streaming sites.

Final Words

Communication is the most important key in any business. Article Marketing, Mobile Marketing and Brand Positioning- these three powerful modes of internet marketing help. Use these marketing strategies all the time.