Since the inception of Internet, smart entrepreneurs worldwide are thinking of various ways on how they can use the power of marketing online.

My wife and I were financially broke for almost two years but when our friend, who works as a marketing consultant in an outsourcing establishment, decided to teach us the step-by-step procedures to successful Internet Marketing, a big miracle occurred to us.

My friend once told us that that most important marketing strategy in Internet marketing is your niche. Niche marketing is defined as the field of expertise you want to promote online. If your niche is something you are not familiar of, having a business online will not be your cup of coffee.

For instance, if you decided that your niche will focus on “Direct Marketing Through SEO” then you have no enough knowledge on what is SEO, how can you write any articles or create videos about market SEO? Yes, you can anytime consult an expert to solve your problem but the question here is, is this the field you really want to pursue?

Article Marketing

At first, my wife suggests to me that she wants to focus our niche on weight loss. That was a good idea, I thought. I have plenty of online friends in MySpace and Facebook who regularly ask me for advises on how to lose weight. When they ask me, I only say search for weight loss articles online.

For this, my wife started to research for any free tutorial courses about weight loss and I, who love writing since five years old, decided to write a 1000-word “How-To” article I can post to our blog. Writing articles has never been easy. To those people who say writing eight articles each day can be possible, it’s completely a joke. It’s possible in some ways but let’s see, if the above-average substance and quality is there.

Although I have a passion for writing, I still have problems on how I am going to integrate the ideas I have in my mind. But no matter what my writing problems are, are you aware that article marketing is still the best optimization technique anyone can use to earn money online?

That’s right, folks, articles play a significant role in viral marketing. With the birth of Web 2.0 sites these days, you can easily spread your marketing campaign into the public eye.

Like what I did, I only write a 1000-word article about weight loss but you know what, I can spin this article into five different versions. If I can have five subheadings, that means I can extract each subheadings and create a new article.

For example, if the title of my article is “Effective Weight Loss Programs for your Everyday Life,” my subheadings can be “Atkin’s diet,” “Hypnosis as Weight Loss” etc. and each of this subheading can be expounded into a unique article.

Now, here’s nicer news for all of you: when you have at least twenty unique articles, you can now compile these articles in one e-book and make this e-book as your freebie in exchange for a sign-up to your opt-in list.

Brand Marketing

E-book is a great product you can sell online. For now, my goal is to have an e-book I can give to my loyal readers and if I have no e-book to create and sell, there are plenty of affiliate program directories online. In ClickBank, there’s a massive collection of e-books you can rebrand and resell it with your name on it. This marketing technique is known as PLR or Public Label Right.

With your brand product at hand, one selling technique you can use is market segmentation. You are using this technique when you’re focusing on the subset of prospects that you think will buy your product.

Having Connections

If my niche is about weight loss, it’s also a good decision to affiliate with advertising companies who are also into weight loss.

In this case, these companies can also promote their campaign into your blog and imagine if there are at least five famous companies posting an advertisement in your blog?

As a marketer, you should never underestimate the value of having marketing relationship with other people who’s more successful than you are.

Who knows, these other marketers are going to teach you the techniques in brand positioning and help skyrocket your sales.

Final Say

Marketing online can really be fun if you have a niche you can tell the world. This life can be more exciting when you love what you are doing, right?

When I say “Free Internet Marketing,” it refers to the process of using various Internet marketing tools and this is sometimes referred to as bum marketing.

Several online entrepreneurs use this technique to skyrocket their business campaign to a new height of success.

But wait!

Before starting a new career on this field, better think it all over again. Never expect something really good will immediately happen once you use these Internet Tools for your campaign.

Consistency. This is the secret key to successful online success. Once you are an online entrepreneur, see the Internet as your playground. Never assume that everything will be fine when in fact, it’s not.

The BIG reason why you are using these free Internet tools is to spread your word to the world. Let the people hear what you need to say.

Remember: Information sells the best and this is exactly the best Internet marketing strategy you need to do when you are into online marketing.

Free Internet Marketing Techniques

Article Marketing

This might be the most common strategy used in Internet Marketing. This is probably the reason why creating a blog is a must. Blogging is one type of niche marketing and search engines do love them when it it updated with fresh new articles regularly.

You can also submit your articles to article directories and bookmarking sites with high page ranks. These days, EzineArticles.com, GoArticles.com, Digg.com, StumbleUpon are the big names in this field.

In fact, the most advantageous aspect of using article directories is having a resource box. One resource box means one possible click to your niche, right?

That’s why; learn how to write top-quality articles. Do not solely focus on the number of words or the number of articles you can write each day.

In article marketing, your starting point is the keyword. You should determine what specific keyword you need to use. If you are not sure about it, there are plenty of free keyword tools to assist you with the keyword relevance, popularity, density, volume and the additional related words, as well . Google Adwords is one example.

After determining your main keyword and the additional set of relevant keywords to your main keyword, you think of a powerful title. To be more effective, the title must include the main keyword.

After the title, it’s time to think of the introduction, the body and the ending. A good practice in article marketing is: make an effort to insert all your sub-keywords in your article, not only the main keyword.

This is a tough practice but search engines love it. Ideally, your main keyword is placed only at the intro, one at the body and at the end part.

Now, who says that article writing is easy and you can write at least ten articles each day?

To tell you the truth, writing as many articles per day is not effective. If you’re only doing this simply because you want to please those giant search engines, you’re not on the right track.

One to two articles per day is already a great achievement, folks!

The secret to writing top-quality articles is not by forcing yourself to write something but let the ideas flow from your mind naturally. Truth is, you can always spin those articles into different versions. An informative article of 1,000 words can be converted into a press release, a news release, a short story, an image or a video.

When you are done all these stuffs, compile it in one Squiddo lens.

Social Networking

Are you a member of Facebook or MySpace for some time now and you are not using this site as a marketing tool?

Wake Up! What’s the matter with you?

MySpace and FaceBook can be your best Internet Marketing tool which allows you to make connections with five thousand friends in total.

In fact, these social community sites allow you to blog, post shout-out and bulletins, upload pictures or videos. You can even conduct Internet marketing course here.

Imagine if you’ll consistently doing these activities all the time?

Who Knows? You might only be shocked when a number of your friends will send to you a reply message and says: “I will buy your product.”

Use PLR rights

PLR stands for Private Label Rights and this is the method where you can claim full ownership of a certain digital product originally owned by other people.

Without a doubt, this PLR strategy is great not only because you can earn money from it but also because you can choose various products to resell online. The best PLR product you can sell online is an ebook. An ebook on “Mobile Marketing” and “E-Commerce Web Design” will sell like cup cakes online.

Final Words

Aside from these three techniques I’ve mentioned above, there are still various ways to free Internet marketing. You can also choose to participate to numerous affiliate marketing programs that offer bigger commission rates.