Think of a great interactive TV program.

Have you watched BLUE’S CLUES?

Why do you think this children program is very popular to children, even to some grown-ups?

Mainly because of interaction. The main character in the show ask you to do something and the audience needs to follow it. Whether you like it or not, this is probably the reason why most youngsters these days have above-average social communication skills.

Like in Internet Marketing, a video articulates thousand words than an article. This is the effective and quickest mode of communication that connects people who don’t want to read articles or blogs.

The Relationship Between Experiential Marketing and Interactive Tutorial Videos

First off, let me define what is experiential marketing.

According to Tricia Ryan, experiential marketing is defined as “the next marketing methodology that can bridge the disconnection between the consumers’ increasing demand to engage marketers and brands on their own terms.”

As an online marketer, you need to learn how to interactively communicate with your consumers through the use of tutorial and interactive marketing videos.

You can also communicate with your consumers through writing but this techniques can only slower the goals of your marketing campaign.

In fact, you are giving your prospects an air of comfort when you are going to use videos as your mode of direct response marketing method.

Posting your tutorial videos in various video streaming sites can be also a good experiential type of viral campaign. Believe me, several people wants to learn how to earn money online through watching videos in YouTube than reading informative 500-words article in EzineArticles.com.

A video can be a great marketing communication and if you want to earn additional income in it, you can affiliate with marketing agencies online and post their banner ads in your sidebars.

Blog Marketing and Tutorial Videos

If you are an addict of something like gardening, how to build a dog’s house, etc., why not start running a blog and regularly update your entries with amazing interactive and tutorial videos?

Tell your readers what you know instead of giving them the capsule of information that they already know. If you think you are not articulate and you are shy in facing your camera, you can ask someone to do that task for you. When everything is done, post your video in your blog. This is an inexpensive marketing campaign that can produce massive traffic generation and high page rank.

Here, the secret ingredient is consistency. You need to be consistent in updating your blog and you also need to understand what your loyal subscribers have to say about your video.

As a second step of your marketing campaign, you can start rebranding an ebook and email it to your readers for free. If you receive nice feedback from them, this is probably the time to sell them another affiliate products you have gathered from ClickBank.

Another great technique to make sales through videos, you can convert videos as podcast. Podcasting is defined as an audio file recorded through your desktop and you can anytime upload it over the Internet and let everyone listen to what will you say.

After converting your video into a podcast, sell them in an affordable rate.

A Must-Have Free Software

Some authors claim that using a screen capture software is the quickest way to create interactive tutorial videos. You can download various free screen capture softwares over the net and I recommend Camstudio. Camstudio or Camtasia Studio might be the best choice when you are Windows or iShowU user.

Camtasia Studio is one of the most important free softwares every internet marketer should have. There are six amazing tools in one Camtasia package namely Camtasia Recorder, Camtasia Producer, Camtasia Effects, Camtasia MenuMaker and Camtasia Player.

Conclusion

See the magic behind interactive tutorial videos?

No wonder, this is the cheapest way to skyrocket your internet business campaign. All you need to have is your HD Cam, your desktop and a fast internet connection.

Truth is, spreading your insights through tutorial videos can’t not only gain the customers’ sense of trust but you can also assure of a smooth relationship as your journey continues.

Everyday, you can see a lot of banner ads swimming everywhere online and these ads talk about about Internet Marketing Help, Earn $$$ in One Day, How To Earn $$$ Through Blogging so on and so forth…

How can you’ll be sure these ads speak the truth?

If you ask me, I also don’t know the exact answer. Online marketing is a gamble. This is the field of uncertainty. Anyone who has decided to pursue a career in this field is not hundred percent safe from bankruptcy.

Except if, you have invested your money to various great marketing coaches or marketing companies and these people will teach you the exact marketing strategies you need for your online campaign.

Article Writing

Some authors claim articles do make sales, articles optimize your blog and articles are the backbone of your internet success. How true is this?

For now, these statements do make a valid logic. When you are involved in article marketing, you can earn money. Articles do increase your online reputation and when people regularly read your articles, they may contact you and be interested in the product you are selling.

Honestly, nothing sells in the internet than the valuable set of information you can spread to the world. You can somehow start your niche marketing using only one article but no sales will be obtained yet.

For example, if you write one 800-word article about “How To Gain Weight,” you can use the power of conversion to spread your message across the world. An article can be spun in different versions, convert it into news release, editorial, review or press release, turn it into a video or podcast, and rewrite the ideas into multiple approaches such as classified ads and widgets. Be sure you are going to submit these contents in bookmarking sites, article directories, search engine directories, blogs, press releases sites, classified ads directories, social community sites and many more.

Another great idea in article marketing, you can choose to gather hundreds of valuable articles in article directories and with the permission from the author, you can compile these articles into one great ebook.

E-Book Creation

These days, the easiest fast-reselling digital product in the Internet is E-Books. If you are a member of ClickBank, never waste your time to explore the various ebook you can rebrand.

In online marketing, e-books is one of the quickest type of marketing communications.

Look.

When you resell ebooks, you make special impressions to all people who download or purchase your ebook.

Mobile Marketing

What’s really great in our world today is, everything you need has a corresponding gadget you can always have. If you are busy marketer who have multiple business meetings in the world, you can use laptop instead of desktop.

Investing on some expensive mobile phones is a also a must-consider option before pursuing a career in online marketing. Having a high-end mobile phone allows you to regularly monitor your emails.

In fact, you can use your phone to update your campaign promotions in Twitter or Plurk.

Brand Positioning

According to Jed C. Jones, Ph. D., brand positioning “simply refers to how your product or service is viewed in the minds of prospects and customers relative to other products or services available in your niche.”

Brand positioning has two connotations:

A) Vertical Connotation- “the term refers to the order in which your product ranks relative to the products of your competitors in the minds of your customers in your industry niche.”

For example, when I say article marketing, the first product that comes into your mind is automation software for quick article spinning and article submission to several bookmarking sites and article directories.

B) Horizontal Connotation- “the term refers to the qualities and attributes your product represents in the mind of your customers, again relative to your competitors.”

For example, how will you describe an article software who can automatically spin your original articles in ten versions for twenty seconds?

Remember: In brand marketing with an edge of positioning, you need to lay out the uniqueness of your product, not only the features.

Write down the benefits, then proceed to cycle number one- the power of conversion in article marketing.

Or better yet, create a viral video of your product and post it to several video streaming sites.

Final Words

Communication is the most important key in any business. Article Marketing, Mobile Marketing and Brand Positioning- these three powerful modes of internet marketing help. Use these marketing strategies all the time.