Believe it or not, preserving your customer’s satisfaction should be your number one priority if you’re into online marketing services.

When my uncle once asks me what my business campaign I want to promote online, I answered a plain simple reply, “I don’t know.”

Seriously, I can’t gather my thoughts that time. Various marketing ideas are coming inside my mind. Couple of years ago, I was working as a content writer in an outsourcing establishment and I have some solid background about search engine optimization and how one can integrate the SEO techniques to his business marketing and advertising goals.

“Analyze the flow of your marketing campaign.” My uncle suggested.

With that suggestion in mind, a dime of hope flooded inside me. Why didn’t I think of allying with the online marketing experts out there? The Internet has it all nowadays. I am aware that various types of spams are around but if you are careful in choosing the right person who you think can help you in making money, why not try your luck?

Hiring An Expert

After three days of scanning multiple websites, I found a four-week Internet Marketing Training Program that cost $75. Once you registered in his opt-in list, the expert will automatically send you a welcome email with three free ebooks which are all about the fundamentals of SEO.

The next day, the expert emailed me his Skype address so that I can attend his 2-hour live seminar every Fridays and Saturdays at 8PM. During the seminar, there are over thirty participants including myself and we talked about the relationship of optimization to customer lifetime value.

The live seminar was great. The expert didn’t play a know-it-all army in commander. The method of discussion he used was well-planned and absolutely entertaining. First, he explained to us the various techniques widely used in viral marketing through the use of storytelling. Then he slowly linked his discussion to why SEO is one of the best methods to good customer relationship.

He was right. As a marketer, you must understand the way your customers think and feel about your campaign. No matter how great you think your product is but you lack of social promotional skills, your effort is worthless.

Having a database marketing software is one of the most important techniques the experts has taught us. Database Marketing is defined as an approach to collecting and analyzing consumer’s data. For this, measuring customer satisfaction will be easier when using this software. This software has also customer analytics tool which helps you analyze the traffic of your sales.

Now, if you are going to use the power of SEO services in your marketing campaign, there’s a bigger chance of gathering various customer feedback and let them answer a customer satisfaction survey for you to know the weaknesses of your campaign.

You see, optimization is now a global marketing strategy and once your niche is spread online, a lot of people will be interested to read what you say.

The Second Meeting

The next session was about the importance of brand marketing. Putting a distinct trademark to your product you are selling is also an important aspect of advertising.

The expert has also advised us that if you have no solid background on how you are going to advertise the product you want to sell, better undergo an online marketing course about brand positioning. This course should teach you the right timing to when you sell the products.

The concept behind brand positioning is easy to understand. According to Jed C. Jones, Ph. D., brand positioning “simply refers to how your product or service is viewed in the minds of prospects and customers relative to other products or services available in your niche.”

Brand positioning has two connotations:

A) Vertical Connotation- “the term refers to the order in which your product ranks relative to the products of your competitors in the minds of your customers in your industry niche.”

For example, when I say article marketing, the first product that comes into your mind is automation software for quick article spinning and article submission to several bookmarking sites and article directories.

B) Horizontal Connotation- “the term refers to the qualities and attributes your product represents in the mind of your customers, again relative to your competitors.”

For example, how will you describe article software that can automatically spin your original articles in ten versions for twenty seconds?

After branding, the expert also taught us how to use your mobile phone for your mobile marketing campaign. These days, there are various high-quality mobile phones you can use and these can help you achieve your goals in business to business direct marketing. In fact, you can also use your phone to update your campaign promotions in Twitter or Plurk. These websites are great easy to use and increases the level of customer retention. The more updates you have, these people will remember you more.

The Beginning of your Success

That’s the world of online marketing services! This is not an easy career to pursue but if you are ready to face whatever roadblocks stopping your way, there’s no reason why you can’t be successful in this field. For now, I am completely satisfied with my training program and wish to have more marketing insights in the coming days.

When I say “Internet Marketing Videos,” what comes first into your mind?

Probably YouTube? Oh yeah!

YouTube is without a doubt the most popular video streaming site in the world. Like the two search engine giants (Google and Yahoo!), YouTube has a page rank of nine and for this reason, I see no reasons why you can’t promote your marketing campaign using this site.

These days, video marketing is probably the most effective way of search engine optimization next to article marketing. In writing articles, you need to think of ideas, correct grammars and usage, proper tone of writing and more. While in making videos, you only need to have a camera, talk what what you need to say in front of the camera and when everything is fine, you can immediately upload it on YouTube and wait for the traffic to grow.

Maybe, the real question to this is not only limited to “how you are going to use these videos to promote your campaign” but it’s also important to understand what various marketing strategies you can use to maximize the usefulness of your marketing videos.

Strategy Number 1: Mobile Marketing

As early as now, start collecting contacts or prospects that you think can be your reliable customers in the future. Take a look at your mobile phone phonebook and maybe, you can find one important contact and whoever that person is, he or she might help you find other contacts as well.

These days, Twitter.com is a nice microblogging site that allows you to connect with people at anytime. Here, you can invite people, compose a juicy message with links to it of not more than 140 characters and once you tweet this message, the message sends out to all your friends and potential prospects.

What’s really good with Twitter, if you have a high-end phone with web browser, you can set up Twitter in your phone and you can tweet your friends or business contacts whenever you go. No need for you to go in front of your desktop or bring your laptop with you.

Setting up a Twitter account into your mobile phone is easy. Start by logging in into your account then when you are on your page, you need to click on the “Settings” then “Devices.” On that page, you need to add your mobile number in the space provided and for the meantime, wait for the verification code to pop up in your screen. When you see the verification code, you need to text it to the desired number assigned to every country.

Same with Plurk.com, the concept is same as Twitter, the only difference is, you are trusting an elephant friend than a bird.

Twitter or Plurk, what site you will be using- the most important here is you search for good prospects and when you find them, you regularly send them the juiciest “what’s-going-on” updates. Send them the URL linking them to your tutorial videos.

Strategy Number 2: E-Commerce

Use the amazing powers of e-Commerce to skyrocket the the promotional campaign of your video marketing. If you have an account on eBay or Amazon, posting your marketing tutorial videos along with your product review will be a great idea.

Just make sure you keep your videos as short as possible. If possible, limit the tutorial for three to five minutes. Make the point of holding your reader’s attention while watching the tutorial. A good tutorial video doesn’t only inform but also entertains.

Strategy Number 3: Business to Business Marketing

If you think you have the best and unique product to sell, why not create a video about it and market your video in various advertising companies online?

“It is necessary for the partners to be able to share information extensively in a secure atmosphere to ensure both can work together to achieve the target goals.”

This is one of the suggested tips made by Alexander Gordon, an expert author in EzineArticles, in his article “Tips for successful B2B (business to business marketing) Collaboration.”

Sharing information using the procedures of video marketing is easier and quicker compared to distribution of written documents to each members of the circle.

Business people can directly get the gist of your promotion if you will present a video for them to watch. No need of reading with their eyeglasses on. Just be sure you include a short description of what your video is all about.

Strategy Number 4: Consistency

If you are regularly doing these four marketing strategies I’ve listed above, there’s no point why you can make sales every now and then.

Selling is simply a technique and using the Internet-Making-Video-type of technique is absolutely a great idea you should be doing at all times.

So, I encourage you to find the best video software you will use for your campaign and start spreading the word through YouTube, blogging, microblogging, podcasting and social networking.

Everyday, you can see a lot of banner ads swimming everywhere online and these ads talk about about Internet Marketing Help, Earn $$$ in One Day, How To Earn $$$ Through Blogging so on and so forth…

How can you’ll be sure these ads speak the truth?

If you ask me, I also don’t know the exact answer. Online marketing is a gamble. This is the field of uncertainty. Anyone who has decided to pursue a career in this field is not hundred percent safe from bankruptcy.

Except if, you have invested your money to various great marketing coaches or marketing companies and these people will teach you the exact marketing strategies you need for your online campaign.

Article Writing

Some authors claim articles do make sales, articles optimize your blog and articles are the backbone of your internet success. How true is this?

For now, these statements do make a valid logic. When you are involved in article marketing, you can earn money. Articles do increase your online reputation and when people regularly read your articles, they may contact you and be interested in the product you are selling.

Honestly, nothing sells in the internet than the valuable set of information you can spread to the world. You can somehow start your niche marketing using only one article but no sales will be obtained yet.

For example, if you write one 800-word article about “How To Gain Weight,” you can use the power of conversion to spread your message across the world. An article can be spun in different versions, convert it into news release, editorial, review or press release, turn it into a video or podcast, and rewrite the ideas into multiple approaches such as classified ads and widgets. Be sure you are going to submit these contents in bookmarking sites, article directories, search engine directories, blogs, press releases sites, classified ads directories, social community sites and many more.

Another great idea in article marketing, you can choose to gather hundreds of valuable articles in article directories and with the permission from the author, you can compile these articles into one great ebook.

E-Book Creation

These days, the easiest fast-reselling digital product in the Internet is E-Books. If you are a member of ClickBank, never waste your time to explore the various ebook you can rebrand.

In online marketing, e-books is one of the quickest type of marketing communications.

Look.

When you resell ebooks, you make special impressions to all people who download or purchase your ebook.

Mobile Marketing

What’s really great in our world today is, everything you need has a corresponding gadget you can always have. If you are busy marketer who have multiple business meetings in the world, you can use laptop instead of desktop.

Investing on some expensive mobile phones is a also a must-consider option before pursuing a career in online marketing. Having a high-end mobile phone allows you to regularly monitor your emails.

In fact, you can use your phone to update your campaign promotions in Twitter or Plurk.

Brand Positioning

According to Jed C. Jones, Ph. D., brand positioning “simply refers to how your product or service is viewed in the minds of prospects and customers relative to other products or services available in your niche.”

Brand positioning has two connotations:

A) Vertical Connotation- “the term refers to the order in which your product ranks relative to the products of your competitors in the minds of your customers in your industry niche.”

For example, when I say article marketing, the first product that comes into your mind is automation software for quick article spinning and article submission to several bookmarking sites and article directories.

B) Horizontal Connotation- “the term refers to the qualities and attributes your product represents in the mind of your customers, again relative to your competitors.”

For example, how will you describe an article software who can automatically spin your original articles in ten versions for twenty seconds?

Remember: In brand marketing with an edge of positioning, you need to lay out the uniqueness of your product, not only the features.

Write down the benefits, then proceed to cycle number one- the power of conversion in article marketing.

Or better yet, create a viral video of your product and post it to several video streaming sites.

Final Words

Communication is the most important key in any business. Article Marketing, Mobile Marketing and Brand Positioning- these three powerful modes of internet marketing help. Use these marketing strategies all the time.

When I say “Free Internet Marketing,” it refers to the process of using various Internet marketing tools and this is sometimes referred to as bum marketing.

Several online entrepreneurs use this technique to skyrocket their business campaign to a new height of success.

But wait!

Before starting a new career on this field, better think it all over again. Never expect something really good will immediately happen once you use these Internet Tools for your campaign.

Consistency. This is the secret key to successful online success. Once you are an online entrepreneur, see the Internet as your playground. Never assume that everything will be fine when in fact, it’s not.

The BIG reason why you are using these free Internet tools is to spread your word to the world. Let the people hear what you need to say.

Remember: Information sells the best and this is exactly the best Internet marketing strategy you need to do when you are into online marketing.

Free Internet Marketing Techniques

Article Marketing

This might be the most common strategy used in Internet Marketing. This is probably the reason why creating a blog is a must. Blogging is one type of niche marketing and search engines do love them when it it updated with fresh new articles regularly.

You can also submit your articles to article directories and bookmarking sites with high page ranks. These days, EzineArticles.com, GoArticles.com, Digg.com, StumbleUpon are the big names in this field.

In fact, the most advantageous aspect of using article directories is having a resource box. One resource box means one possible click to your niche, right?

That’s why; learn how to write top-quality articles. Do not solely focus on the number of words or the number of articles you can write each day.

In article marketing, your starting point is the keyword. You should determine what specific keyword you need to use. If you are not sure about it, there are plenty of free keyword tools to assist you with the keyword relevance, popularity, density, volume and the additional related words, as well . Google Adwords is one example.

After determining your main keyword and the additional set of relevant keywords to your main keyword, you think of a powerful title. To be more effective, the title must include the main keyword.

After the title, it’s time to think of the introduction, the body and the ending. A good practice in article marketing is: make an effort to insert all your sub-keywords in your article, not only the main keyword.

This is a tough practice but search engines love it. Ideally, your main keyword is placed only at the intro, one at the body and at the end part.

Now, who says that article writing is easy and you can write at least ten articles each day?

To tell you the truth, writing as many articles per day is not effective. If you’re only doing this simply because you want to please those giant search engines, you’re not on the right track.

One to two articles per day is already a great achievement, folks!

The secret to writing top-quality articles is not by forcing yourself to write something but let the ideas flow from your mind naturally. Truth is, you can always spin those articles into different versions. An informative article of 1,000 words can be converted into a press release, a news release, a short story, an image or a video.

When you are done all these stuffs, compile it in one Squiddo lens.

Social Networking

Are you a member of Facebook or MySpace for some time now and you are not using this site as a marketing tool?

Wake Up! What’s the matter with you?

MySpace and FaceBook can be your best Internet Marketing tool which allows you to make connections with five thousand friends in total.

In fact, these social community sites allow you to blog, post shout-out and bulletins, upload pictures or videos. You can even conduct Internet marketing course here.

Imagine if you’ll consistently doing these activities all the time?

Who Knows? You might only be shocked when a number of your friends will send to you a reply message and says: “I will buy your product.”

Use PLR rights

PLR stands for Private Label Rights and this is the method where you can claim full ownership of a certain digital product originally owned by other people.

Without a doubt, this PLR strategy is great not only because you can earn money from it but also because you can choose various products to resell online. The best PLR product you can sell online is an ebook. An ebook on “Mobile Marketing” and “E-Commerce Web Design” will sell like cup cakes online.

Final Words

Aside from these three techniques I’ve mentioned above, there are still various ways to free Internet marketing. You can also choose to participate to numerous affiliate marketing programs that offer bigger commission rates.