Ebook Marketing: Do I Really Need An Email List?

February 8, 2010 by David Johnson · Leave a Comment 

Many e-book business owners intuitively understand the value of a appropriately laid out business plan. In fact, without such a plan many feel that they are lost. For the idea behind it is to constantly support the business owner to grow his business. In other words, it is a map how to locate new customers.

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Simple and Affordable Tips and Techniques on How To Build A List

November 3, 2008 by Dean · Leave a Comment 

If you want to be a successful online entrepreneur, you must first learn how to build a list of your subscribers.

As a matter of fact, list building takes a lot of time. The list of subscribers is the reason why you earn money and without them, your online business will be useless.

From the first moment you decide to start a build a list, different questions are in your mind. First, you need to know where are you getting your list of subscribers. Are you going to purchase or rent them?

Second, are you sure this list of subscribers of yours will buy your product? Do you think they can pay you as soon as you promote them your product?

Third, if your list of subscribers will buy your product, how would you continue your good relationship with them?

Powerful Techniques in Building a List

Build your reputation online.

This is the first powerful command in list building. You need to convince people that you are a trusted and credible marketer who can help them improve the quality of their lives.

Truth is, there are many simple ways to connect with people and gain their trust. Having a niche blog is probably the easiest way to spread your word online. For instance, if you create a free account on wordpress, you can immediately update it with contents. You can write as many articles, product reviews or news releases and timepost them. You can also embed videos from various video streaming sites like YouTube, Google Videos, and MetaCafe and post them into your blog.

Having a blog is like having a marketing kingdom of your own. You challenge yourself to construct the best possible template in order to attract several readers online.

If you think you have still less subscribers than expected, you can promote your blog to several forums, microblogging sites (Twitter, Plurk), social bookmarking sites (Digg, Propeller) and online communities(MySpace, FaceBook).

The second aspect you should pay attention to is the type of product you will sell. The product can either be your own or you can choose affiliate products from ClickBank and resell it. Rebranding an ebook is the most popular item you can sell online.

If you think you have already generated good relationships with a lot of people worldwide, it’s time to promote your product and build a mailing list of your own.

Promotion

These days, the most effective mode of promotion is the squeeze page. If you are not aware of what a squeeze page is, a squeeze page is like an introductory door which automatically pops up when someone attempts to visits your blog or your website and these readers have to option to input their name and email address in the subscriber’s opt-in list in exchange of free reports, newsletters, discounts, freebies, downloadable ebooks or free training courses.

Aside from the first name and email address, it’s also a great technique if you are going to get the subscriber’s other contact details.

For this reason, try your best to create the most attractive squeeze page of all. If you know nothing about squeeze page, you can research its How-To procedures online.

Remember: Your squeeze page is a tool to attract readers, customers, buyers and future prospects, it shouldn’t be only great but it should be the BEST.

I read a very good article in EzineArticles.com and the author (Richard Mclaughlin) wrote:

“Once you have a list of 100 people on your list, search out someone else with a list of 100. DO NOT TRADE NAMES – you send a mail to your list pushing your friends product. Your friend does the same. If you each get 25% of the other list you now have 125 opted in people and can trade with a larger list.”

This technique is known as share an opt-in list and this is much affordable compared to purchase or rent a list technique or hiring a list broker.

Conclusion

There’s no ideal list building secrets, only the better. You need to be smart in building your list and honestly, it requires a lot of time and effort. If you have no patient in finding subscribers, how can you make sales?