In this third and last article on viral marketing campaign, the focus will be on sales. Selling might be the hardest part in any business transactions.

You might have read thousand of sales strategies over the Internet. Some experts might teach you the effective techniques on advertising but they are not doing well in sales. Why do think this is happening?

Due to the fact the amount of sales depend on the number of people who buy your product, sales run in cycles. In fact, this is the ultimate reason why you are spreading your campaign anywhere in the world.

Stages of Selling

According to Laurence Ainsworth, there are five stages in sales. Stage one is the Icebreaker (the building rapport stage) then it sails through the nest stage known as the Opening (outlining the issues). Stage three centers on questioning.

“Start with easy questions like “how did you start your business?” and “who do you sell to?” or “why did you buy this machine?” Ainsworth wrote.

“Then ask more searching questions once you’ve uncovered some issues like “why is that a problem for you?” or “what are the implications of not addressing this problem?” Having gathered your information and understood his problems we go to…”

The fourth stage is the Close.

“…as we move into the close keep calm, try to deliberately talk a little slower, then sum up the qualification session by identifying each issue and how you can help. You then ask for the order and stay quiet and you stay quiet until your prospect answers.”

The final stage is the Consolidation. This is the stage wherein you’ll make sure your customers will stick on the deal. Ainsworth wrote,

“There is something called “buyers blues” which relates to circumstances where after a purchase the buyer becomes disillusioned with what he’s bought. It often manifested by the unexpected cancellation of an order.”

To avoid cancellation, it’s mainly up to you how you bring your customers to a celebratory-cup-of-tea.

Ambient and Mobile Marketing

The idea behind ambient marketing is to create a loud mind-buzz using an extraordinary marketing technique. For example, if you are promoting Global Warming, you can create an image of a man swimming in an ocean where there are tall buildings around him. This image attracts a huge number of people, right?

Have you thought of connecting this concept to viral marketing campaign? If yes, that seems possible, folks! If you own a high-end mobile phone, try sending your customers the shocking images related to your niche. When these customers got curious about the image, they can click the link pointing to your website or site.

This technique can boost your list building campaign and who knows, it can also improve sales.

Music and Event Marketing

Music unites everyone. Whoever you are, whatever your job is and whenever your home address is, music makes you feel alive.

Now, if you love music, why not compose a simple jingle about your niche and upload it on YouTube? You can also use this jingle if you have special events to market such as symposiums or general assemblies.

I’m sure many people will learn to love your niche if you have something to offer them and they can listen to it over and over again. If possible, never stick to only one genre. The most popular genre these days is probably Rhythm and Blues.

This may be the reason why Obama won the newly elect US presidential election. Without a doubt, he has effectively utilized his African-American community and showcases their incomparable singing talents for him. In fact, Usher Raymond, the man behind the phenomenal 2004 album “Confessions,” expressed his full support to Obama by singing an inspiring song entitled Hush.

Conclusion

Never limit yourself. There are still hundreds of viral marketing campaigns out there. Keep researching until you will find the best seeding technique you can use on a regular basis. The magic behind successful marketing and selling is pure hard work.

Why do you think YouTube is very popular these days and even the stunning tennis icon, Ana Ivanovic, really wants it?

There’s only one answer to that. The creative minds behind YouTube have tickled the mass audience through the use of viral videos of any kinds. For this, anyone can say YouTube might have created the most unbeaten viral marketing campaign in the world. Who knows? They will create a YouTube search engine later on.

Fact is, creating buzz marketing for your online campaign is not too complicated but expect a lot of work. First, you must make sure your niche attracts all types of people worldwide. Like YouTube, their niche centers on videos and as of I’m writing this article, YouTube has gone widescreen for better watching.

Aside from watching videos, YouTube allows you to put keywords, title, embed options, and descriptions on the sidebar. Below the video, there are bookmarking options and you can also put comments when you register on the site.

Now, online marketing is like YouTube. All you need is some creative marketing ideas and once, you’ve got the hammer to nail your niche into the public eye, you’re earning money like a pro. There are various low cost advertising techniques you should be doing in order to attract people, readers, customers and prospects worldwide. Let’s start with…

Article Marketing

Creating a blog is a good start to start an online campaign. And every now and then, you need to update your blog with above-average quality articles related to your niche. Not everybody likes to write articles and you can always outsource someone to do the writing for you.

To make things easier, write your articles in story-telling technique. People love to read stories. Stories entertain readers and if they got hook with the plot, these people might give you a buzz.

Just be sure to add those important keywords you have researched in Google Adwords. For example, if your topic is about dogs and the additional keywords listed in Adwords are dog health, dog food, dog training techniques etc, thinks of ways to include these in your story.

After writing stories, never forget to post images. Images add spice to your story, right?

Branding

A while ago, I read this interesting article titled “5 Tips to Brand Your Business Through Word of Mouth Marketing.” This article is written by Andrew Carlson and these are his branding techniques.

First,

“Be a positive influence – If you are a bad influence, even a superb brand in your hand would not sell. You need to know that by being a trustworthy and positive person, your word would speak volumes to those around you.”

Second,

“Be specific in your target group – You should know who are your main customers, don’t try selling weight lost pills to underweight people, unless you have that gift of tongue. Remember that by promoting your product to the correct audience would also influence their friends who are more like them. The product would therefore be used by the correct people and pass around by the correct group.”

Third,

“Don’t be too friendly – Yup, that’s right; most people don’t recognize where to draw the line between selling a product and making a relationship. If you are selling a product, be a promoter, if you are building a friendship, be a friend. You cannot be both at the same time, it just doesn’t works. Of course, provided you are not a friend already.”

Fourth,

“Use the media – I know this is about Womm (abbreviation for Word-of-Mouth-Marketing) but who says weapons cannot work together? If you have won any awards and reported by the papers, it would boost your credential. Fully optimizing each weapon’s strength can work wonders.”

Lastly,

“Pass on the positive attitude- By using your employee to promote things the way you do would help create a positive circle of influences, thereby increasing sales. It also helps to bring your ideas across that everyone within your company are on the same boat, they live by the survival of each and everyone. This would in turn bring about greater womm among your clients.”

Remember folks: Brand marketing is about making an identity. This is the stage of searching yourself in the crowd of marketers and in order for the people to recognize you, make sure you understand their wants and needs.

(End of Part 1)

For the next series, I will further discuss the other components used in viral marketing campaign. These components are viral marketing software, direct mail advertising, sales strategies, ambient marketing, music marketing, event marketing, mobile marketing and pay per click campaign management.

Like I said in the first part of the article, there are numerous techniques in creating an effective viral marketing campaign and as a marketer; it is mainly up to you which type of technique you are going to use. In Part 1, I have already discussed the significance of article marketing and branding.

Now, let us focus on another viral seeding techniques known as direct mail advertising, viral softwares and pay per click campaign.

Direct Mail Advertising

The inception of email has been a huge blessing to all online marketers out there. Apart from its for free, the use of emails is cheap, affordable and environment-friendly. Once you send the mail to your customers, you can assure that the message has reached its inbox.

What great with email advertising, you have the power to send the messages in various forms. People don’t want to read sales-pitch letters on a regular basis. Sales letters annoy them and in some ways, sales letter is a form of coercion especially when the reader is not interested in buying your product.

One of the most convincing types of direct mail advertising is product review. Product reviews are like informational articles that communicate with the readers on how your product is of beneficial to them. Here, you will write a short description of the product, it advantageous specifications and benefits. A good product review doesn’t only focus on how great your product is. Your review also needs to include the weaknesses.

Every product has its own strengths and weaknesses and these are the information readers want to read in your review. If you hate writing, you can create a video in YouTube and in your email advertisement, you simply put a link to which your readers can watch the product review.

Another type of mail advertising is newsletters. Janice Jenkins wrote in her article entitled How to Make People Appreciate Your Newsletter, “Newsletters are meant to be a window into your company. People read newsletters because they want to know how well your company is doing and what is going on.”

Writing newsletters is quite similar to a review. A newsletter includes your opinions, facts, statistics and ideas on variety of matters. For quick read, the message should be clear, snappy (about two to four pages only) and the writing style is conversational.

Newsletters may be written in a form of story-telling or in bullets form. If you are going to write your newsletters in bullets, you can assure that readers can read it in one seating and the information can be easily digested inside their head.

Perhaps, the most important part of a newsletter is the Subject Line. The subject line is what the readers will read first. For this reason, the subject line needs not only to be convincing but entertaining to them. For instance, if your message is about introducing someone who is your marketing consultant and her name is Rafael Thomas. You can write “You Must Help Rafael!” in your subject line and once people read your message, they might think of Rafael Nadal, the great tennis player from Spain or someone they can associate with the name.

When these people click the subject line, immediately strike your readers with a mind-blowing headline. The headline may be in a form of a statement, a question, or a famous quote.

After the headline is the content. The content further explains your headline. It elaborates the question why. Why should the people buy the product?

Of course, give your readers an unforgettable closing remark. Don’t forget to include your full name, your address and other contact details.

Viral Softwares

As an online marketer, you should know what kind of softwares you will use to spread your campaign worldwide. When you input “list of viral softwares” in Google, you will see a lot of websites offering you with affordable viral products that surely make your life easier.

In one site, I found this viral marketing software used to create PDF for only $67.

As I see it, choosing the software for your viral marketing campaign depends on your goals and needs. For example, if your niche centers on article writing, you need to find an article spinner software that allows you to spin article in multiple versions. It will be also great if this article spinner software can automatically submit the spun articles into different social community sites like MySpace and Hubpages.

Pay-Per-Click Campaign Management

You might have heard the term PPC but you don’t exactly what it means. Pay-Per-Click or PPC for short is an affiliate program online and once, people will click on this viral ad or text link, you will earn money.

For instance, if you join a PPC program that offers you twenty cents per click, you can earn two thousand dollars per ten thousand clicks.

According to Kristi Ambrose, an expert author in EzineArticles,

“There are two types of PPC affiliate programs; those who pay commissions based on the number of clicks and those who pay on sales. Pay per click is much more popular than pay per lead because you get paid for something as simple as a click regardless if the user buys the product or not.”

Learning the secret behind PPC can be advantageous on your part. If you don’t want to read articles about PPC, you can purchase a tutorial product online. These products will teach you the real-life strategies on how you can be successful in your viral campaign.

According to Wikipedia, Google AdWords is probably the most successful PPC affiliate program, followed by Yahoo! Search Marketing and Microsoft AdCenter.

(End of Part 2)

Hope you enjoy reading this article and use mail advertising and pay-per-click programs to your viral marketing campaign. For the next article, I will discuss the other seeding techniques such as ambient marketing, music marketing, event marketing, mobile marketing.

Viral email marketing defines as a viral (spread-the-word) seeding technique that allows you to use the power of email technology to proliferate your marketing campaign online. Let’s say, your business is not online. Try thinking of ways on how you can integrate the various email marketing tools to your business transactions.

In fact, making money online is easier using this technique. There’s no need to use white envelopes or spend a dime for Mr. Post Man.

Try rewinding the history. You will discover that the very first successful email campaign is the Hotmail. This was the time when Hotmail offered a free email account to anyone who wants their services.

Techniques in Viral Email Marketing

Your number one goal in email marketing is to spread the word. You need to give your customers the big reason why they are forwarding your message to their friends. You should know how to encourage them by any means. If they want comedy, send them links to many funny videos and jokes. If they seek for straight-forward information, let them know the procedures.

According to Claudia Trusty, there are four basic written scripts you can include in your email messages.

1 “Got this great coupon and thought you could use it too”

2 “Heard about this—want to go with me?”

3 “This is so cool…thought you might like it.”

4 “Great information. You might need it for your project.”

Whatever written script you will use, you must remember that your only goal is to increase readership and make sure you will use the correct script in every viral message you have created.

Before the written script, focus your attention on the Subject Line. The subject line is what the readers will read first the moment they click on their inbox and if they find it interesting and unique, they will click in it.

The “Open Me, Read Me” subject line is no longer an effective viral message and should be stopped immediately. An ideal subject line is composed of one to five words only. The shorter your subject line, the more catchy it is and when it’s catchy, the chances of clicks is high.

For instance, if your message is about introducing someone who is your marketing consultant and her name is Britney Sheers. You can write “You Must Love Britney!” in your subject line and when people read your message, they can think of “Britney Spears” or someone they can associate with the name.

Another consideration is your email content. Viral email messages can be written in various ways: sales letter, product reviews or newsletters. Whatever is the format, your email content should have an introduction, body and conclusion. Long contents will not work and will never be read. For this, you need to follow the K–I-S-S formula.

If your message is too long but is important in every angle, send it in parts. Readers will like it more if they receive messages with cliff hanger end points. Anyway, the goal of your writing emails is how well you are in circulating your viral ads (links).

Offering something can also increase the chance of getting clicked. Jeremy Long Chia Teik wrote in his article,

“It is senseless to offer ten dollars discount for every ten people recommended. This may cause privacy issues that may affect the marketer’s reputation. If such an offer really gets emailed, consequences would be drastic. We can only imagine the message will be sent like a spam, possibly overloading servers. Therefore, the best solution would be a tangible value-added offer, by which viral email marketing works effectively.”

Timing is also an important variable you need to consider in email marketing. If you have your autoresponder with you as your viral marketing software, limit the number of emails you send to your readers. Thrice a week is already enough. The chances of getting clicked depend on how powerful the quality of your message is, not the number of times you send them in their inbox.

Closing Words

The world of viral email marketing might be the easiest tool you can use in online marketing. My advice to you: Start small and never purchase any mailing list services if you think you don’t need one. As a beginner, the effectiveness of your mail campaign depends on the overall quality of your goals, the quantity will follow.

One year ago, I have no knowledge about viral marketing examples. However, when I got hired as a content writer in an outsourcing company, I tend to realize the whole marketing concept of my work is about circulating the relevant keywords worldwide using the techniques in search engine optimization.

As a content writer, my job is not easy. I don’t like writing a 300 or 450-words article for the sake of writing and I really don’t know why there are hype messages online telling you that it’s possible to write eight to ten articles a day. Is this a practical joke or what?

Perhaps, this insane technique may be possible if you own a viral marketing software with an IQ of 180 but geez, are you sure your articles are of above-average quality or are you simply trying to please those giant search engines?

The Hardships of Writing Articles for Optimization

Article writing has never been easy. You should insert keywords you get from Google AdWords or WordTracker and at the same time, preserving its nice quality. Sometimes, it seems very hard to write an original 700-word article with main keyword at the title, at the first paragraph, at the middle part and at the ending with additional keywords in between but you know what, this is where the real challenge sets in.

It’s only a matter of time when I get used to the routine. Truth is; article writing is the most common example of viral marketing. When people like what they read in your articles, they may write comments about it, bookmark it on Digg or StumbleUpon or repost it in their own blog. These days, there are article directories like Article Slide that allow you to embed articles with author’s link in it.

Power of Conversion

This might be the huge advantage of article writing. You can convert your article into multiple versions. You can create a newsletter, a press release, a squeeze page, a product review, a viral tutorial video, a podcast etc. Then if you are done converting your article, you can come up with an ebook.

An ebook is probably the most bestselling digital product online. Creating an ebook is like having an identity of your own. An ebook is one of the powerful forms of brand marketing. You can put several backlinks in it directing to your niche.

Plus, an ebook is not limited. You can have the whole space to express your viral marketing ideas. It might be also a great idea if you include fictional short stories in your ebook. Stories entertain people and when I say stories, this is only limited to words. You may tell a story in a form of podcast or video.

Imagine if you will do these things in your first ebook? Your ebook will not only be read by your own family members or relatives but the message will be forwarded to a friend to another friend until the whole world knows about your existence.

Blog Advertising

Having an ebook is a pride. That’s why; there is a huge need to advertise your ebook into the public eye. How? Use your blog. A blog is regularly used as a viral tool to attract more customers. What’s more good to this is, creating a blog is absolutely for free and you can select numerous templates to make it attractive.

Begin the advertising by posting a product review. Tell something about your ebook, why they need to download it and how they can benefit from it. Keep the review short. Try using the bullet form of writing as this style can be read quicker and clearer.

When you’re done, bookmark your blog post in various bookmarking sites. Include this piece of ad in your squeeze page, if possible. Or better yet, join forums and circulate the link leading to your blog post. This technique will not only bring traffic to your blog but also telling the people to download your ebook.

Cost Per Click

If you know any advertising services or programs that might lend you a helping hand in advertising your ebook, never hesitate to create alliances with them. These affiliate programs can teach you how to use the cost per click campaign in your mission.

Mark Kimathi wrote, “Cost Per Click is the price that you as an advertiser will pay for each click of your advert. This is a number to watch as it determines the cost of reaching your market.”

Conclusion

To sum it all up, content writing is probably the simplest form of viral marketing example. Writing may be hard for some people but if you are creative enough to convert just one article into different angles, your time will never be wasted.

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Viral marketing softwares sell like cup cakes in the online market areas. These softwares help you produce leads, potential prospects, customers, buyers and clients all over the world.

Your main objective as an online marketer is to sell as many valuable products and with the proper utilization of these softwares used in viral marketing campaigns, you can assure of a lifetime success in the long run.

However, how will you use these viral marketing softwares for your marketing success? Can these products help you in producing bigger sales? If yes, what are the methods you should regularly use? What should be your marketing plan?

Cascading questions are enveloping our mind once we discuss this field of digital viral advertising. That’s OK. Every smart entrepreneur goes through that. The more questions you have, the better marketing plan you can devise.

Where Will You Begin?

It all starts in words and it’s mainly up to you how you spread these words using the Internet. Words are ideas. The people around you should hear these ideas in order for you to make sales.

You can always use the old-school method of “Please-Tell-A-Friend” script whenever you chat with people. Viral marketing campaign is a world of scripts. Various scripts in different versions but only one goal.

This is what we regularly do when we bookmark our favorite stories in Digg.com, right? After bookmarking the news story, we want to share it to our fellow diggers. It’s more effective if we include this message “Please DIGG this if you…..” as we share. The more diggers dugg our news story, it quickly reaches the Digg’s front page and more and more diggers will want to digg it.

That’s how the world of viral marketing works. It boils down with marketing scripts. The nicer script you have, the more effective it is.

Similar to email marketing. If you want to entice hundreds of prospects, you should use the power of brand marketing your product according to your motive and means. Creating a viral video can also help you in spreading your mission. People love to watch videos. What’s more if the video talks about making money online. I’m sure you will generate million of clicks in TouTube.

Just be sure your video caters all ages not only grown ups. The manner of your speech must be easily understood by a nine year old kid. An effective video follows the five elements of communication. The videos should have the environment. The speaker speaks in compelling tone and addresses the message in one-on-one basis. The one-on-one basis technique is probably one of the powerful viral marketing tool in communication because you are not only talking to your audience solely as prime commodities.

Use Your Viral Marketing Softwares To Attack

Marketing and sales is like a game of chess. Like the QUEEN, you should move in every direction just to reach your prospects using the Internet.

You can always download free viral marketing softwares in the net. Downloading various self-hep ebooks must be a priority. Purchasing a viral ad software is also a must. These viral ad softwares help you in rebranding your products.

Think twice before you download something. Never be glued on the word FREE or $10 with 3 freebies. Just because it’s free or inexpensive, you can use it for your campaign.

Every marketer has their own system in spreading their niches and every system requires certain softwares only.

That’s why; it’s important to research first. Read, read, read and compare. If you have a friend who works in a viral marketing agency, the better. You can joint ventures with him and start rolling the virus of your success.

Happy marketing virally!