If you own a website or are thinking about starting one that will have the potential to earn you some passive income, you’ve probably already been bombarded with terms like internet marketing, targeted website advertising and search engine optimization. These tools are all important, but they can be a little overwhelming for the new online entrepreneur.

More than 30 billion videos were viewed in November, 2009. A lot of those videos were advertising or marketing productions. So you might be thinking about getting into the online video marketing arena as well but might not know exactly where to go. Places like ReelSEO.com offer up loads of great information but it can be overwhelming if you don’t know where to start. So here are some quick basics.

Advertising is only as effective as you make it. If you take the time to check out all of the different options that you have, you might feel a little overwhelmed. Fortunately, it’s easy to find out which tools will work best, no matter what business you are in. One of the biggest debates among marketing professionals is volume traffic versus targeted traffic.

Learning internet marketing can be a rewarding experience. To be a successful online marketer you need to have all of the skills and drive to create a business and a brand for yourself. You have to be able to set up a schedule each week and follow each project from start to finish. Some of the advantages of working at home include the ability to work in your pajamas, and work on your own terms. You can determine how much money you make based on the effort and work you devote to your craft. This article discusses some little known aspects of running an internet marketing business.

As you know, the world of Internet marketing is extremely complex. It seems like every day there is some new challenge that arises, whether it be the launch of a new social network or Google making a change in the way they rank websites or some new strategy that everyone is raging about. Quite frankly, it can be pretty daunting, even to those of us who have been around awhile. So how do we keep up to speed with the rapidly changing world of Internet marketing without going crazy and remaining competitive? The answer that I would submit to you is dual fold in nature.

Part 1 of 4. The cost of doing business online is falling rapidly such that any business can avail itself of the power offered by an online presence. Whereas website hosting once cost thousands of dollars ten years ago, today the price is only a few dollars per month.

Before getting started, we first must define what we mean by website marketing. Put simply, whereas traditional marketing methodologies harness the power of newspapers, radio and other forms of media, website marketing sells goods and services by utilizing the unique opportunities presented by websites, email and search engines.

According to Wikipedia, here are the definitions of phrases that you need to know about when studying Website marketing:

The world wide web is a global interlinked network of hypertext documents. Navigable via browser, users can view a vast array of text and multimedia content in an interconnected manner.

These documents are served up via a web server, a computer program that accepts requests from the user’s browser and sends back the specified document or content. Web servers communicate with browsers via the HyperText Transfer Protocol (HTTP)

Each Web server has its unique global address to find it over the Internet. This address is called an “IP address and its role is like this: “A name indicates what we seek. An address indicates where it is. A route indicates how to get there.” For example, 63.146.123.0 is the address of the server where google.com is situated.

Each individual web server can host numerous websites, each with its own unique domain name, content and IP address. This has become common for hosting companies, and is the reason behind the marked decrease in website hosting costs.

The domain name system (DNS) is a network of servers which translates cryptic IP addresses into domain names, thus making them available in a form readable by human and computer alike. In this way, any resource connected to a network can have a globally unique, easily memorable name that helps it to be found much more easily.

If this all sounds too technical, here is an analogy that might clear things up. Be sure to check out Parts 1-2 and 4.

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Part 4 of 4. Once you’ve designed your website, chosen an appropriate domain name and selected a web host that meets your needs, you then put the website in place on the host. When everything is in place and linked together, customers can enter your business’s domain name into their address bar and learn all about what your business has to offer. This, broadly speaking, is how a website marketing strategy works.

Using a Web browser, a visitor views your Webpages. These pages contain text, images, and other multimedia. And the visitor navigates between them using hyperlinks. A client program called a “user agent” retrieves information resources, such as Webpages and other computer files, from Web servers using their URLs.

Most of the time, the user agent is a Web browser such as Internet Explorer, Mozilla FireFox, Opera, Netscape, or the program that you used to check out this Webpage. The user agent retrieves content from remote Web servers where the Website is stored and displays it on the visitor’s computer. The visitor can then click on hyperlinks on each Webpage to other Webpages or World Wide Web resources, whose location (including their domain name) is included in the hyperlinks. This is called “browsing” or “surfing” the Web.

With such a vast wealth of information from which to choose, finding a specific site can be a challenge. You can of course type a domain name into the address bar, but this helps little if you aren’t sure which domain to type. You may also wish to find websites on a specific topic rather than navigating to them individually by name.

This problem is addressed by search engines, of which Google, Yahoo! And Bing (formerly MSN Live) are the most influential. This popularity inspires many webmasters to make them key players in their website marketing campaigns, and inclusion in all of these generates a great deal of free traffic.

Additionally, consider using email to market your Website and business. Email is “a store and forward method of composing, sending, storing, and receiving messages over the internet. Email predates the Internet [and was a crucial technology in its creation.

Email is an attractive tool for website marketing because it costs nothing to send. Plus, an auto-responder system only costs a few dollars per month and makes building lists of current or potential clients a snap. With such a list, you can automatically mail special offers and newsletters, maintaining customer mindshare throughout their busy lives.

Maintaining mindshare is important for your business’s success. For example, our free weekly newsletter (be sure to sign up if you haven’t already!) is sent out to many current and potential clients. When anyone is seeking a web design or SEM company, our readers are more likely to recommend us to others, as ours is a name they trust. While 40% of our traffic comes from the three major search engines listed above, the remaining 60% comes from links, recommendations or readers forwarding our newsletter on to others. Be sure to check out Parts 1-3.

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Part 2 of 4. Your IP address is like a physical street address, while your domain name is like the name on your business’s nameplate. You might own the entire building at a given address, or you may share it with others. Regardless of which is the case, the information associated with your address is sufficient for customers to find and transact business with you.

This is a critical point to keep in mind, because many businesses think that they need an entire server when this often isn’t the case. Whether your address is in a standalone building or a shared office matters little to you or your customers, as long as the available resources are sufficient. Also, just as renting office space often makes more sense than does buying an entire building, so shared hosting is often a better and less expensive choice.

Websites are comprised of webpages, written in a language called HTML. Readable via web browsers on computers, webpages can link to other pages or content via hypertext links.

As such, any business’s first step into online marketing, regardless of type or age, is to build its website. Many businesses make the mistake of selecting a domain name first. This places you at a disadvantage, however, as search engines typically rank pages higher if their main keyword is in the domain name. For instance, our business involving ?SEO? and ?web design? sports the domain name ?AceSEOWebDesign.com.? This helps improve the relevance of search results, as search engines are smart enough to know that a site called ?cars.com? won’t be selling many boats.

Also, in some markets, you may be more successful if you represent yourself as a specialist. Say, for instance, that you’re running a business called ?Harriet’s Flower Shop.? Online flower shops are quite common, and your business may struggle to distinguish itself. If you like a specific flower, however, then it may make more sense to market your business as the less competitive ?Harriet’s Orchids.? Then, once your business is thriving, you may consider branching out and selling more flowers online.

However, you must also be careful not to be too tightly focused. In this example, focusing on “pink orchids” might be too narrow as not many people might be looking for them. When choosing your site’s theme, think of yourself like Goldilocks and look for the bed and porridge that’s “just right”.

If having your keyword in the domain name is so important, then how have companies like Google, Ebay, Twitter, Facebook and others come to be successful? Quite simply, they are synonymous with what they do. The word ?Google? has become entrenched as a verb in our modern vernacular, and we often think of it when searching online. Similarly, Twitter and Facebook are memorable social networking sites that have generated a large amount of buzz. While Ebay has its own distinct brand today, it began life as auction.com before changing its domain name after becoming a success.

It is also possible to point multiple domains at a single website, though there are several points to keep in mind when adopting this practice. One of our clients, an insurance agent in Jacksonville Florida named Matt Moss, wanted us to build a website reachable at ?MossInsurance.com.? We felt that there were three problems with this domain name.

– By having his last name in it, it’d be very difficult for him to sell his Website to someone else if he ever wanted to. After all, if your last name isn’t “Moss” then having “Moss” in the domain name is a negative. Be sure to check out Parts 1, 3 and 4.

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As you go more and more into SEO or Search Engine Optimization you will find that not many people know that SEO and link building go together and are the most effective search engine marketing. For the new people that just started looking at the subject I think that it is best that we start from the beginning and the beginning here is what link building is.

I assume that we all know what SEO is, and that we are all here to only find out about Link building, so the is what the bulk of the articles will be about. However, I think it best to give a small refresher on SEO. SEO (search engine marketing) is a way to get your website out there, to link your website with all of the major search engines like Google, Yahoo, Live, Ask and AltaVista.

This will assure you that you are ranked high on these search engines, that is if you have done all the other things that you need to do, like building you site “search engine friendly” and having proper keywords and key phrases, making sure your Meta tags are up to date and things like this.

First and foremost, SEO is Search Engine Optimization, and this is what the search engine use to look for your website. A potential client will type in a keyword into the search engine, and then as they press enter the search engine will list all of the websites that is best described by that keyword.

So let us get to the link building, this part is not as tricky as the SEO itself, this is why it comes at the very end, and as a side note, if you have it in your budget to pay someone to do your SEO for you, it will be best to do so.

Link building it’s a way for you to get links from other webmasters so that you can link to their website from your website, which means that you will have a text link either on your home page or your links page you’re any other page you feel will work. You will then, in return for linking to this persons website, give him your link so that he can link to your website in the same way.

For those of you who do not know this, you may want to learn that if you do not market a business that business will not make it very long. This is true for you business too, which is why you need to make sure that you do your SEO for your website – that is if you are looking for more traffic to that site.

You have to understand that if you do not do SEO for your site, there is no other way for people to know that you exist.

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Part 3 of 4. — The term “insurance” is too broad, and is subject to fierce competition. If your business isn’t listed in the first two pages of search results then its likelihood of being noticed is quite low, and most of the top insurance companies are billion dollar businesses. As such, the chances of a small business ranking favorably with such a keyword are quite low.

– Just as with our flower shop example above, Matt could benefit by specializing. There are many types of insurance: home, car, life, etc. Unless he sells every type, it makes little sense to use such a generic term. Even if he does sell many types of insurance, it makes more sense to create a unique site customized for each type than it does to lump them all together.

Upon sharing our concerns, Matt decided to specialize in car, home and boat insurance. While this was a great first step, even these terms are quite competitive, so the next phase in Matt’s web marketing strategy was finding the right terms to help get him noticed.

Well, we uncovered three profitable terms that had a good demand and not much competition. (BTW, never go into business that has no competition because that means no demand unless you’re a pioneer) They were: “homeowners insurance”, “classic car insurance” and “yacht insurance”.

Matt chose to specialize in homeowners insurance, as it was a subject with which he was most familiar, while leaving the opportunity ope for future expansion into his other specializations later. Matt’s choice was sound on several levels. While representing himself as a homeowners insurance salesman online, nothing prevents him from building trust with clients and selling them classic car or yacht insurance at a later date. Had he positioned himself as a generic insurance salesman, he likely wouldn’t have gotten noticed. Similarly, had he specialized in car or boat insurance then his future expansion would be limited by the fact that those purchasing these types of insurance already owned homes.

Also, while the internet is global, most of Matt’s business will be relatively local. It would make little sense for someone in Oregon to do business with him, for instance. As such, we registered the domain named “Florida-homeowners-insurance-choices.com.” While this name is great for search engines, it is difficult to remember and even worse for printing on business cards. To that end, we also registered “MossHomeownersInsurance.com” and pointed it at his main domain name. As such, Matt has the best of both worlds for his website marketing strategy: a search engine optimized domain as well as one that is easy to remember and say.

All this is to say that you shouldn’t register a domain name first. Instead, let us do the research to find the most profitable keywords for your business.

The second biggest mistake businesses make is purchasing hosting before they determine their needs. Hosting companies run different operating systems with the two most popular being Microsoft Windows and Linux servers. Neither is better or worse than the other and 9 out 10 times either will work for one’s needs. However, 1 out of 10 times, only one will meet one’s needs.

Furthermore, we have found one system that’s simply the best way to conduct business online: Site Build It (SBI). Basically, SBI is a hosting system plus much more. For the price of typical hosting, SBI provides a Website with dozens of built-in, automated tools that practically assure your success. Frankly, SBI is the right choice for about 95% of all of our clients and because SBI actually takes care of registering your domain name and setting up your hosting, it’s another reason that you should not do it yourself. Be sure to checks Parts 1, 2 and 4.

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